Ever wanted to gain a qualification in Marketing Mix Modeling? Our beginner elearning course, ScanmarQED Certified Modeling Professional, provides you with insight into the concepts required to understand all aspects of Marketing Mix Modeling and to become a proficient modelQED user. But why stop there? Successful completion of this course opens the door to our expert course, ScanmarQEDCertified Modeling Expert. This course equips you with the strategies to perform advanced data modeling and analysis whilst becoming an expert user of modelQED.
So why not get started on your learning journey?
Read our course descriptions below, sign up for our beginner elearning course and before you know it you’ll be adding your new qualification to your C.V. or LinkedIn profile. If you’re a registered user of modelQED and have not yet received your login information, contact us via email or speak to a Consultant so we can get you set up straight away.
ScanmarQED Certified Modeling Professional
This introductory course teaches you the fundamentals of Marketing Mix Modelling – what it is, how it is used, and its benefits. You’ll learn about the key stages of project management, data collection and preparation, and why it is essential to understand the key question – what is it I am trying to measure? The second half of the course introduces you to the modelQED™ software where you’ll learn how to create a project, import and categorise your data, then search for and analyse your first model. Successful completion of this course gains you the qualification of ScanmarQED Certified Modelling Professional and allows you to proceed to the advanced course. Contact us today via mail or speak to a consultant today for more information on your benefits and options.
ScanmarQED Certified Modeling Expert
This advanced course teaches you how to perform advanced model analysis using modelQED. In the first part of this course you’ll learn about advanced model statistics, how to assess model performance, perform diagnostic tests, analyse response curves and compare model results. You’ll gain insight and understanding of how to get the most out of our Search For A Model routine to help you identify strong marketing mix models. The second part of the course teaches you how to manage variables, what to do if you’re unable to find valid models and helps you recognize what constitutes a “good” model. The final part of the course teaches you how to customize your model search using many of modelQED’s more advanced features. Successful completion of this course gains you the qualification of ScanmarQED Certified Modelling Expert.