The Future Role of CMI - CMI event

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26th of June ScanmarQED and the House of Insights organize the CMI event

CMI-event. 26 June 2019

This event is a gamechanger for how you think about your own role and future. CMI can take several roles or modes, which vary from getting extinct, survive and also even business leadership. It all depends on the role you choose to be, and how CMI as a profession will develop.

Learn about the future of CMI and meet other CMI professionals.

We look forward to welcoming you at the CMI event in the Utrecht Area

Where and when?

  • Event date: June 26th
  • Location: Utrecht Area
  • Start: 13.00
  • Entrance: free


1. Points of view

CMI as the Strategy Curator
Paul Kessels, Former Chief of Operations Kantar, Business Leader ScanmarQED

CMI as Business Partner
Sergey Pletnev, Heineken CMI

CMI as Analytics Translator
Sjoerd Koornstra, owner House of Insights

CMI as Capability Owner
Han Meijer, CEO ScanmarQED

2. Panel discussion

Panel Chairman
Bert Borggreve, CMI Jacobs Douwe Egberts

Panel members
Sergey Pletnev, Sjoerd Koornstra, Han Meijer

3. Informal gathering and get to know each other


Register for free participation via