The Future Role of CMI - Consumer Marketing Intelligence Event
ScanmarQED, in cooperation with The House of Insights, organizes the 2019 Consumer Marketing Intelligence Event.
This event is a gamechanger for how you think about your own role and future. Consumer Marketing Intelligence can take several roles or modes, which vary from getting extinct, survive and also even business leadership. It all depends on the role you choose to be, and how CMI as a profession will develop.
Learn about the future of Consumer Marketing Intelligence and meet other CMI professionals.
We look forward to welcoming you at the CMI event!
Where and when?
- Event date: November 2019
- Location: Utrecht Area
- Entrance: free
1. Points of view
|Changes in research and the data landscape|
|Paul Kessels, VP Research Business, ScanmarQED|
|CMI as Business Partner|
|Sergey Pletnev, Heineken CMI|
|CMI as Analytics Translator|
|Sjoerd Koornstra, owner The House of Insights|
|CMI as Capability Owner|
|Han Meijer, CEO ScanmarQED|
2. Panel discussion
|Bert Borggreve, CMI Jacobs Douwe Egberts|
|Sergey Pletnev, Sjoerd Koornstra, Han Meijer|