ScanmarQED Get Latest News on ScanmarQED, Marketing Mix Modeling and Data Harmonization. en-GB Fri, 02 Nov 2018 14:15:00 +0000 Fri, 02 Nov 2018 14:17:07 +0000 Take control of your trade spend Fri, 02 Nov 2018 14:15:00 +0000

Planning, sales and marketing are now able to utilize the same data in the same tool, and get insights that are tailored for them.

Managing trade promotions and measuring the results has been made even easier in the new version of PlanCaster. The user experience has improved and the more intuitive user interface it is even easier to use.

Sales & Operations Planning software enables Demand Planners and Account Managers to get insights on their efforts to optimize the planning. The same data in the software is also used by Marketers and financial Managers to get better insights on business performance. Financial Managers can forecast future financial performance. Marketers and Account Managers can manage the trade promotion process. Planners can ensure reliable delivery levels.

User experience

New to the software is an improved user experience. Customers can choose a cloud solution or an on-premise solution. Organizations always have full control over their own data. Finance Managers , Marketers and Planners have dashboards with information that is tailored to them.

Applying Artificial Intelligence (AI) and forecasting techniques by planners is made simple with PlanCaster. The calculations in the background are easily managed from the specifically designed user screens. This allows them to focus on only a reliable forecast.

Intuitive User Interface (UI)

The intuitive UI with its modular design improves the way of working. PlanCaster is now a full web-based solution. Point and click control has been extended with keyboard control. This means less mouse clicks and changing screens and data faster. The action center indicates what the attention should be focused on. This helps you prioritize the most important tasks.

The new PlanCaster software enables great companies to have more control over budget performance and ensures they can reliably deliver according to demand.

About PlanCaster

PlanCaster is targeted at the CPG industry and enables organizations to manage their promotions, marketing campaigns, sales planning and financial forecasts.

Planners apply AI and forecasting techniques to the time series on product level, or apply spreading techniques, to get the most reliable sales forecast in place.

Account and Sales Managers can manage the whole trade promotions planning process with the Trade Promotion Manager module.

Marketers use the Marketing Promotion Manager module to manage the trade marketing planning process. These sales and marketing plans are all included in the results of the sales demand planning.

From this this module the Chief Financial Officer’s office will be able to instantly see the future financial performance against budgets and take corrective actions in the sales and marketing planning process.

About ScanmarQED

ScanmarQED helps organizations get the greatest benefit from their marketing data. ScanmarQED unifies integrated and harmonized marketing data for their clients with the most advanced marketing analytical and optimization tools.

ScanmarQED’s Insights2Go launched at JDE Tue, 23 Oct 2018 13:04:00 +0000 The implementation of Insights2Go and 37 custom dashboards at JDE are finalized with the user training.

Instead of manually creating dashboards, JACOBS DOUWE EGBERTS can now use the analytical solution to gain specific insights into the drivers behind the performance of their brands. Multiple data sources are now integrated and enriched with a new algorithm and can be accessed from one tool.

This project comes with a few perks for JDE:

  • Easy to use reporting and analysis tool
  • Faster and more efficient integration of data from multiple sources
  • More efficient generation of reports, resulting in more freed up time for analysis
  • One access tool, standardized measures, harmonized version of truth
  • Less dependency on individuals for generating reports, resulting in less manual errors and better continuity.

The hard work has paid off and marks the start of the better way of working.

Congratulations to JDE on their Go-live.

ScanmarQED Launches a new data visualization solution to measure brand and market performance Fri, 30 Mar 2018 07:28:00 +0000 Cross-source Analytics and Marketing Mix Modelling on One Platform.

If you ever thought that it was a time-consuming process to load and review multiple marketing data sources for your brand, then salvation may be at hand. 

We are delighted to announce the introduction of our Harmonized Market Insights (HMI) solution which lets you integrate multiple marketing data sources into a single system ready for cross-source analysis, marketing mix modeling and other valuable analytical activities. However, if it’s just a case of supporting data integration we also support the integration of your marketing mix model results direct from our strataQED tool and back into HMI.

As such, HMI can become the hub for your marketing insights – managing the data for analysis and then allowing you to easily share the findings with stakeholders.  

Once loaded, these modules provide you with valuable insights on how to best allocate your marketing budgets and achieve your targets. 


To find out more about what HMI could do for your brand performance and request a personalized demonstration, please click here

Measure your Brand Performance with MarketingTracker 5.12 Wed, 28 Feb 2018 04:00:00 +0000

It’s here! Clever new features to boost productivity, refined UX upgrades for improved ease-of-use and embedded new dashboard design functionality. Welcome, MarketingTracker 5.12.

State different messages through the use of distinct colors

What’s new in 5.12?

MarketingTracker 5.12 is the latest release of the most versatile Brand and Marketing Insights platform for any Data Scientists, Sales and Marketing Professionals working with and for big brands regardless of industry. Its powerful analytical dashboards with KPIs and data analysis features satisfy even the most advanced power user: drill down, drag and drop, slice and dice, pivot and split data without the need for running complex queries.

In the Spotlight: Projects

A complete new arrival is the concept of Projects. Think of it as being able to recreate mini-versions of the MarketingTracker application. Projects allows the user to create a new instance of an existing project (eg. Brand Health Tracking) within seconds, by copying the existing project and allowing the user to change the bits that need updating throwing the time-consuming duplication process out of the window. 

Charts: The difference is in the details

Presentation can be everything when displaying a vast amount of varying data, but a chart without emphasis is like a book without punctuation. That’s why our Dev-team have invested energy on expanding the layout options so that users no longer have to look for the variances that matter!

If you wish to find out more about (future releases of) MarketingTracker, contact us today.

New regional Hub opens in Dubai Wed, 24 Jan 2018 00:00:00 +0000 ScanmarQED expands reach to aid global Brands with Marketing Analytics solutions.
Regional Director Tom van der Poel in Dubai
Regional Director: Tom van der Poel

In December 2017, we officially opened our new regional headquarters in Dubai, United Arab Emirates. This location, known for being a regional hub to the Middle East, Asia and Africa, is recognized for being the base of many brand owners to run their operations for those regions.

This was started off by organizing a Smart Insights Event in the well-known landmark, Dubai’s Burj Khalifa.

Now officially established, regional director Tom van der Poel is reaching out to brand owners across industries. He says: “Brands have data but often do not know it or well enough to know what's possible with it. Through decades of proven expertise we take away that insecurity so they can truly dare to do more with their data. Tom adds to this that he is proud to bring ScanmarQED to this part of the world. Tom: "There is a strong culture of growth, and drive for success. This goes both for business owners in the UAE as well as at ScanmarQED, which makes it a good match. Therefore we look forward to helping our clients to show them the money still on the table and inject the performance of their brands.”

The new office is located inside Internet City, Dubai.

ScanmarQED Sponsors Development Project in Sri Lanka Thu, 14 Dec 2017 10:00:00 +0000 Aiding by teaching the basics of modern IT

ScanmarQED is sponsoring a project of the Rockids Foundation, which was established by Marjolein Meijer in loving memory of Stijn Meijer. The primary goal of the Rockids Foundation is to support the safety, health and education of underprivileged children and their families  in countries around the globe.

Rockids Foundation currently supports 500 vulnerable rural families in the former civil war zone of North Sri Lanka, with the goal of improving the psychosocial health of children affected by war and enabling the empowerment of women by means of investments in counselling, micro-credits, materials and infrastructure.

Project area: Madhu and Manthai West in the district of Mannar

The project is also supported by the Dutch charity organization Wilde Ganzen and is implemented in cooperation with the NGO Caritas-Valvuthayam in Sri Lanka. Recently we received their semi-annual report and good progress has been made on several fronts, for example: several groups of children have received counselling, their mothers have been educated in the micro-credit program and infrastructural improvements have been realized. Children that live far away from school received bikes under the Bike School Plan, so that they can attend school too.

'Smiley faces going to school'
Photography: Marlou Pulles

All projects are visited by members and friends of the Rockids Foundation, who closely monitor progress and improvements. The next visit to the Mannar area is already planned for January 2018.

ScanmarQED wins Main Software 50 edition 2017 Wed, 15 Nov 2017 11:35:00 +0000

On November 17th, for the sixth year running, software investor Main Capital Software organized the Main Software 50 Awards, hosted by Roelof Hemmen of BNR Dutch National News, to recognize excellence, growth and innovation in the Dutch software sector.

Among the 150+ companies that participated, ScanmarQED was the only software OEM to attain a full score on the growth index thanks to its strong (SaaS) proposition of smart technology solutions (using Artificial Intelligence and Cloud technologies) and for all-round excellence in creating software solutions for marketers and brand owners in the areas of predictive analytics, sales and operations planning and forecasting.

A snapshot of the list

Alongside the host, Roelof Hemmen, was keynote speaker Remco Brouwer (Senior Vice President of Digital Transformation at Randstad Holding) whose core message detailed the transformation of Randstad into a software-driven company and how they grew and developed the business globally.

ScanmarQED, likewise, is enjoying phenomenal growth and has further extended its proposition globally by opening a new office in Dubai.