The merger of Scanmar and marketingQED in 2016 brought together two specialists in the field of marketing effectiveness, who both possessed a series of complementary offerings. As separate companies, Scanmar supported clients with tools and software in the field of sales and operations planning and marketing and business intelligence, whilst marketingQED created predictive analytics tools to help clients understand what was working in their marketing budget and what was not.
Bringing Scanmar and marketingQED together made perfect sense and helped us forge a new company mission: to help clients get the greatest benefit from their marketing data. By bringing these two companies together to form ScanmarQED we simply unified the integrated and harmonized marketing data that our clients rely on with the most advanced marketing analytical and optimization tools.
Fair Data quality mark
The MOA, Expertise Center for Marketing Insights, Research & Analytics is an association of companies and institutions engaged in Market Research, Digital Analytics, Marketing Intelligence and Policy Research. MOA owns the Fair Data Quality Mark.
Fair Data is a MOA Quality Mark that shows consumers and customers that Marketing, Insights and Analytics data and personal data are handled in a responsible manner. Only members of the MOA that meet strict quality requirements in the field of handling personal data may carry the Fair Data Quality Mark.
ScanmarQED is member of the MOA and meets the quality requirements.