Marketers across a wide range of industries are leveraging techniques that quantify the business impact of marketing, ScanmarQED is bringing this capability to hospitals. By adopting marketing mix modeling, your marketing and analytics teams will better understand the impact of both digital and traditional marketing spend, providing justification for marketing budgets and leading to more efficient plans; this is often used alongside CRM system analysis to provide alternate points of view.
Using models to inform tactic allocations will increase media efficiency, help identify media saturation, and define how long it takes for marketing tactics to have their full impact. ScanmarQED is already working with several of the largest hospitals in the country to calculate media ROI and drive meaningful changes in patient acquisition; we would love to help yours, too.
ScanmarQED’s Marketing Mix software suite removes the black box surrounding traditional mix modeling programs and contains an advanced data repository tool that allows users to import and manage multiple data files simultaneously. Machine learning technology allows each user to build high-quality models that explain all drivers influencing business performance. Models can be exported to standard business spreadsheets, used to forecast and optimize media plans, or imported into a flexible reporting application
Learn More about our Marketing Mix Modeling Solutions:
Marketing mix modeling for hospitalsDownload the whitepaper
What our Clients say about us
Director Global Market Research Agency
We are extremely impressed with the breadth of functionality and ease of use available in MarketingTracker 5, in comparison with competing products we have evaluated. MT5 gives an opportunity to offer a suite of good-looking dashboard solutions built on a common foundation.
Continous Improvement Director Global Market Research Firm
We believe that MT5 represents the most compelling solution we have evaluated to date.
VP North America Global Market Research Agency
We believe that MarketingTracker5 represents the most compelling solution we have evaluated to date.
Director Fortune 500 Brand Owner
I love the copy and paste function to export tables and charts in Excel, but I think the best feature is the direct view on response curves, brand painting and contribution.
Data Analyst Media & Research Agency
Nice and easy-to-use interface with bring-to-life graphics and quick model retrieval.