No more messy spreadsheets, strataQED’s Nested Modeling software automatically performs the reattribution for you, so that you can spend more valuable time providing clients with crucial data insights. Powerful visualization in Brand Painting, ROI, and Response Curves gives you a more holistic understanding of what is driving performance to get the complete ROI picture. View the direct and indirect effects by model or in total. Our Nested Modeling module simplifies a complex set of models into one practical planning tool.