Many organizations work with siloed data and lack the ability to translate this into future oriented decisions. As a result many planning processes are broken, and a lot of marketing planning is done intuitively and in copy paste fashion. Some organizations attempt to integrate some market data sources. The reality is that most projects burn a lot of resources, but fail to deliver. Even after a long time.
Consequences of inaction
The symptoms of these kind of organizations are waste of resources and slow and inadequate decision making. Live studies proof that, in these organizations, marketing and sales spend between 30% and 70% on manual data crunching and analysis. The impact on teams is frustration and high people turnover. The ultimate impact on the business is less revenue growth and lower profits. The other side of the coin is that marketing and sales should spend more time on commercial activities.
Having one platform will save enormous amounts of time, which can be used to focus on brand growth and revenue generating activities. Insights will also be fast and timely, because the analysis modules will deliver robust results faster than any other tool, in just a matter of seconds. Finally, your planning will be a seamless process and will create much better scenarios and decisions which impact your P&L positively.
Within a very short time window the Platform is implemented. You can directly access all insights, based on harmonized and integrated data. You create online dashboards and work directly with all data, in one platform. You can easily add new modules, like predictive analytics, in order to understand the ROI of your marketing and sales activities. These foresights will improve the quality of your decisions. You can further apply those insights in S&OP modules, which can be added to your portal. This will lead to much more control over the future performance of your business.