Many organizations work with visualization tools which work well with internal sales data, and are easily coupled with Excel. Although they are usually easy to use, they are limited in data analysis and have limited visualization possibilities. Many times these tools lack the integration with or connection to all the data sources available to marketing departments. Opening and using these data sources for marketers is a difficult job.
Consequences of inaction
The consequences of working with these tools is a lack of flexible access to all data, and lack of true insights. Most of the time some facts are shown in simple charts or charts, but there is no brand story. This makes it hard for marketers to retrieve smart and meaningful insights and foresights from these tools. A lack of great visualization and navigation, additionally, makes it hard for marketers to immediately ‘see’ the bigger picture in one go. Hence difficulties arise in making the right and timely calls for action.
With our visualization tools you are able to create your own (custom) analytical and visualization solution in one platform. As well you may want to use our ready-2-run “ 2Go” applications with embedded smart insights, dashboard navigation and all data - enabling you to see all relevant insights you need for the most important marketing topics like brand health, advertising tracking, promotional analysis, category analysis and more.
Our data analysis and visualization tool (MarketingTracker) is specifically developed to connect with many and integrated data sources in one go. You have direct access to all data views you need. You can create your own data views, and save these. These will refresh when new data flows in for you to analyze all data available. Apart from analyzing data, the tool is developed to cater for unlimited types of dashboards, navigation, and sharing via notes, email and power point. The unlimited possibilities make the tool a bit more complex, but the end results is greater analytical power and much nicer visualizations, combined in one platform.