Marketing Plan Manager
What is Marketing Plan Manager?
Marketing Plan Manager (MPM) is PlanCaster S&OP module used to support and optimize the registering of marketing events and campaigns to be able to get an overview of the complete marketing plan and to incorporate marketing effects in the demand plans.
How does it work?
Plan your marketing events and campaigns and other calendar events that might influence the baseline sales of your company. This information can be combined with Trade Promotion Manager to see the effects of combined marketing and sales promotional events. The influence of the marketing events is applied to the baseline plan. After execution the MPM data can be used for analysis.
Who is it for?
MPM is used by marketing managers and their support staff.