Revenue Optimization • 6 min reading time Why comparability matters and choosing the best KPI for Revenue Optimization Harm van der Schans on April 18, 2024
Marketing Mix Modeling • 9 min reading time Response Curves: Lost in Paradise Ted Lorenzen on 4 April 2024
Marketing Mix Modeling • 6 min reading time Crystal clear? The importance of transparency in Marketing Mix Modeling Phil Spencer on 14 March 2024
Marketing Mix Modeling • 6 min reading time How to dramatically speed up your Marketing Mix Modeling Ted Lorenzen on 8 March 2024
Multi-touch attribution • 8 min reading time Is MTA dead? Is this the end of the road for MTA or does adversity breed innovation? In our latest blog, we delve into the complexities, exploring whether MTA's struggles ... Philippa Senior on 29 February 2024
Revenue Optimization • 7 min reading time How to use pricing analyses to grow your business Learn how to leverage pricing analyses and metrics to grow your business in Part 3 of the Master Class Series. Discover why price elasticity isn't the sole ... Harm van der Schans on 8 February 2024
Marketing Mix Modeling, Multi-touch attribution • 8 min reading time Is daily MMM a good substitute for MTA? Understand how daily MMM, positioned as an alternative to MTA, impacts your analytics strategy. Discover the strengths and limitations of each approach and ... Phil Spencer on 24 January 2024
Events, Webinar • 2 min reading time Marketing Mix Modeling, Multi-Touch Attribution, or both? Unlock digital success! Join industry experts in a live panel on marketing analytics, navigating challenges like cookies deprecation and mastering MMM & MTA ... ScanmarQED on 22 January 2024