A Path to self-sufficiency

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A Path to self-sufficiency

A Path to self-sufficiency

The benefits of Marketing Mix Modeling for consumer brands are well established delivering a range of insights and ideas which will help you improve marketing payback across all your marketing activities. However for many years, the only way to get this insight for your brands was to use external consultants who would run the analysis on your behalf.

In this whitepaper, we chart one client's journey from relying solely on external providers of marketing mix analysis to their building of an in-house marketing effectiveness capability. Find out what this could mean for your brand and download this free paper.