The problem with marketing data analytics is often about the data being in the wrong form, inconsistent from one period to the next, aggregated when it should be raw, or simply not relevant to the activities you want to model. Great analytical results depend on having the right data available in the right form, and at the right time. Also, modern marketers are dependent on internal and external providers of data to achieve their goals.
Here is what will be covered:
- - How to make sure you get the data you need to empower your analytics
- - A checklist for quality aggregation
- - The foundation for successful analytics
