Using marketing mix modeling to understand Media impact and drive patient Acquisition

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Using marketing mix modeling to understand Media impact and drive patient Acquisition

Using marketing mix modeling to understand Media impact and drive patient Acquisition

Marketers across a wide range of industries are leveraging techniques that quantify the business impact of marketing, ScanmarQED is bringing this capability to hospitals. By adopting marketing mix modeling, your marketing and analytics teams will better understand the impact of both digital and traditional marketing spend, providing justification for marketing budgets and leading to more efficient plans.