Google Trends as a Data Source for Marketing Analytics

Request this white paper, just complete our form for instant access

Google Trends as a Data Source for Marketing Analytics

Google Trends as a Data Source for Marketing Analytics

All the best marketers have a good understanding of which of their activities are working and which aren’t. How do they know what’s working and what’s not? Instinct may play a part, but in truth they can only know definitively through the analysis of data. As many marketers are aware, data is often purchased directly from data vendors – sometimes at quite a cost - or it comes as part of some agency agreement and the real cost of the data is hidden. The good news is that not all data need cost a fortune.