How do you extract value from your existing data to make an effective first step in optimizing your media mix?
Determine the smartest strategy to let data drive your marketing decisions.
We have a range of software products which can satisfy many different needs that sales and marketing professionals have. Our end-user solutions span three areas:
Marketing Analytics - software which helps a business analyze and optimize marketing investments across all the key marketing activities from TV advertising through to consumer promotions.
Harmonized Market Insights - software which integrates and visualizes marketing data from many different sources to help you identify "Smart Insights" that would typically remain hidden from view if only a single source was analyzed.
Sales and Operations Planning - software which helps your organization to manage and co-ordinate the sales and operational planning processes required to execute promotional campaigns across multiple brands and channels.
Click on the tiles below for more information or contact a consultant.
Harmonized Market Insights (HMI)
HMI empowers you to make better and earlier marketing decisions based on all the insights available through the integration of dashboards and marketing mix models.
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