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Revenue growth management term has been gaining popularity in recent years and some of the biggest companies have introduced it with great results. But what is it exactly and what are the best practices?
The Coronavirus Crisis has wrecked the plans that all brands have for 2020 and 2021. The assumption that marketing will work in the “new normal” as it did in the past needs to be tested and reviewed. Brands need to plan their budget accordingly, avoiding new threats and capitalizing on new opportunities.
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The marketing effectiveness market needs to change its approach. Traditional marketing mix modeling (MMM) solutions have drawbacks from a process perspective that we decided to address.
Understanding what is working in an organization's marketing mix has never been more important than it is today. One technique that analysts are looking to learn to help measure this is marketing mix modeling. We are delighted to help you learn these skills.
The world has changed beyond anyone’s expectations and it shook the whole economy. To react, every business wants to quantify the impact of COVID-19 as quickly and as accurately as possible. Luckily, under certain conditions, modeling can be an effective way to do this.
Sharing insights need to be quick and seamless with the ability to provide background and comment online. You can't lose any analytical effectiveness nor decision making speed while working virtually to mitigate the negative effects of working from home.
A bit overwhelmed by all the possibilities?
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