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In this webinar, our MD John Dawson will introduce you to our new Nested Modeling feature which allows creators of Marketing Mix Models (MMM) to identify and analyze both the direct and the indirect effects that their actions have on business performance.
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To help you in getting the most out of your promotions, in this webinar we discuss how to analyze and optimize your promotions’ performance. We show you different indicators of effectiveness, talk about using and connecting data, and how to improve planning and decision making.
In a data-driven world, it is imperative for you to understand your price points in the marketplace. Pricing analytics can be daunting, but the root of all pricing comes down to a simple question: does a change in price lead to a change in overall revenue?
Revenue growth management term has been gaining popularity in recent years and some of the biggest companies have introduced it with great results. But what is it exactly and what are the best practices?
The Coronavirus Crisis has wrecked the plans that all brands have for 2020 and 2021. The assumption that marketing will work in the “new normal” as it did in the past needs to be tested and reviewed. Brands need to plan their budget accordingly, avoiding new threats and capitalizing on new opportunities.
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The marketing effectiveness market needs to change its approach. Traditional marketing mix modeling (MMM) solutions have drawbacks from a process perspective that we decided to address.
Understanding what is working in an organization's marketing mix has never been more important than it is today. One technique that analysts are looking to learn to help measure this is marketing mix modeling. We are delighted to help you learn these skills.
The world has changed beyond anyone’s expectations and it shook the whole economy. To react, every business wants to quantify the impact of COVID-19 as quickly and as accurately as possible. Luckily, under certain conditions, modeling can be an effective way to do this.
Sharing insights need to be quick and seamless with the ability to provide background and comment online. You can't lose any analytical effectiveness nor decision making speed while working virtually to mitigate the negative effects of working from home.
A bit overwhelmed by all the possibilities?
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The only holistic Marketing Accountability software that enables any brand owner to be enlightened by the impact of their decisions — on both past and future business outcomes.
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