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Webinars

Explore a variety of analytics webinars with
tips & tricks, best practices, and new ideas!

 

Marketing Mix Modeling (MMM)

Phil

The Importance of Response Curves

Join our industry experts, Ted Lorenzen, David Lenz and Roz Bowman, to learn more about how to use response curves to better understand the cause and effect relationship between your marketing activities and business performance.


Host: Phil Spencer, General Manager, UK ScanmarQED

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Marcel-2

MMM, MTA or both?

We are here to guide you through the intricate realms of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), or the powerful synergy of BOTH combined! Whether you're a seasoned marketer or just dipping your toes into the analytics pool, this session promises invaluable insights and actionable strategies to supercharge your campaigns.

Host: Marcel van der Kooi, CEO, ScanmarQED

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Brian

A Marketing Mix Modeling Capability Journey with Take 5 Oil Change: Internal, External or both?

Discover the remarkable journey of a brand as they successfully establish an internal capability, all while preserving the invaluable expertise of their subject matter specialists.

 

Speaker: Brian Cusick, SVP North America

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Charles-2

Your data, a raw bitcoin to mine yourself

Explore Marketing Mix Modeling (MMM) with Charles Xavier, Founder of Metrics 720. Learn to analyze media impact and optimize marketing investments for profitability. Unlock the power of data for strategic marketing decisions.

Host: Charles Xavier, CEO Metrics 720

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Nick

Lessons in setting up an internal approach to Marketing Effectiveness

Nick shares his experiences from Samsung and O2 that led to a practical framework for setting up an in-house marketing effectiveness approach.

Host: Nick Milne, Chief Effectiveness Officer Go Ignite Consulting

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Brian-4

Trends in Marketing Measurement: New ways (and reasons) to build internal capabilities

By bringing marketing measurement in-house organizations can gain complete control over their data, reduce costs, and gain valuable insights into their results.

Host: Brian Cusick, SVP North America

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Tina

Marketing Mix Modeling (MMM) Beginner’s Course - Part 1

The course will introduce you to the concept of Marketing Effectiveness and how it can be achieved through Marketing Mix Modelling (MMM).

Host: Tina Keightley, Technical Services Manager

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Tina

Marketing Mix Modeling (MMM) Beginner’s Course - Part 2

The second and final part of the course on Marketing Effectiveness and how it can be achieved through Marketing Mix Modelling (MMM).

Speaker: Tina Keightley, Technical Services Manager

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John

Explore the Power of Nested Modeling

A nested model helps you represent the relationships (or network) between your advertising and the multiple connected KPIs that are influenced by it.

Host: John Dawson, Marketing Effectiveness Expert

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John

Explore the Power of Optimization with Nested Modeling

By utilizing nested modeling, you have the ability to determine the direct impact an activity has on sales performance, while also considering the indirect influence it may have on other related metrics.

Host: John Dawson, Marketing Effectiveness Expert

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Tim Johnson

Nested Marketing Mix Modeling for Financial Services

Discover how Nested Modeling quantifies effectiveness across multiple KPIs such as brand health, customer retention, price sensitivity, and app usage, revealing greater marketing value.

Speaker: Tim Johnson, Senior Consultant

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John

Marketing Mix Modeling Platform - MMM2Go​

We believe that the marketing effectiveness market needs to change in terms of approach. Traditional marketing mix modeling (MMM) solutions have some drawbacks from a process perspective.

Host: John Dawson, Marketing Effectiveness Expert

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John

Building and Using Marketing Mix Models ​in the COVID-19 Economy​

In response to the unexpected changes caused by COVID-19, businesses seek to accurately quantify its impact. Modeling, under certain conditions, can be an effective solution for this.

Host: John Dawson, Marketing Effectiveness Expert

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John

Portfolio reallocation for the post-Coronavirus re-planning

The Coronavirus Crisis has wrecked the plans that all brands had for 2020 and 2021. The assumption that marketing will work in the “new normal” as it did in the past needs to be tested and reviewed.

Host: John Dawson, Marketing Effectiveness Expert

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Multi-touch Attribution (MTA)

Marcel-2

MMM, MTA, or both?

We are here to guide you through the intricate realms of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), or the powerful synergy of BOTH combined! Whether you're a seasoned marketer or just dipping your toes into the analytics pool, this session promises invaluable insights and actionable strategies to supercharge your campaigns.

Host: Marcel van der Kooi, CEO, ScanmarQED

Watch it now!
Pavel (3)

Walled Gardens of Facebook (and others) finally cracked

Introducing Synthetic Impressions™ that correctly assigns 90+% of impressions to converting customer journeys, finally cracking the longstanding problem of Walled Gardens and making the true ROI of display formats a reality.

 

Host: Pavel Sima, SVP Global MTA

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Pavel (3)

Demystifying GA4: The facts on attribution modeling in Google Analytics

Through six real-life examples, our experts provide an in-depth analysis comparing GA4’s Data-Driven modeling with Roivenue’s innovative AI modeling.



Host: Pavel Sima, SVP Global MTA

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Revenue Optimization

Watte-4

Integrating Internal and External Data for Informed Business Decisions

Join us for this insightful webinar on connecting sales and marketing data sources. Learn how to develop advanced diagnostics, optimize revenues, and construct a strong analytics foundation.

Speaker: Ivo Bock, Market Research Data & Negotiation Expert

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Untitled design (63)

Promotions in Revenue Optimization

Promo pressure means that nowadays you can always see some promotions in the store. To successfully operate in such a market, it is more important than ever to have the right insights about your promotions and to be able to optimize them.

Speaker: Jan Boersma, Data & Analytics expert

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Han

Introduction to Revenue Optimization

Revenue optimizations is all about using analytics to predict consumer behavior at the micro-market levels to recognize all opportunities, optimize price, increase the effectiveness of promotions and product distribution to maximize revenue growth

Speaker: Han Meijer, CSO ScanmarQED

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scanmarqed-marque

Price Optimization for Revenue Optimization

Pricing analytics can be daunting, but the root of all pricing comes down to a simple question: does a change in price lead to a change in overall revenue?

Host: ScanmarQED

 

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Han

Improve the effectiveness of virtual teams with collaborative analytics

In the current situation, there is no other option than to work remotely, but at the same time, quick insights and swift yet informed decision making has never been as important.

Speaker: Han Meijer, CSO ScanmarQED

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Market Research

Raymond

Doing more with less: How technology can help research agencies better service their clients

Brand health tracking is an important part of the offering of many research agencies. However, with revenues and margins under pressure, costs are perceived as high. In the meantime, alternative data sources (many digital and passively measured) compete with traditional research.

Host: Raymond van de Ruit, Data Engineering Director

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