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Revenue growth management term has been gaining popularity in recent years and some of the biggest companies have introduced it with great results. But what is it exactly and what are the best practices?
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In a world where data is omnipresent, knowing how to use it becomes a critical issue. Marketing Mix Modeling has risen to help brands understand not just the impact of their media activities on sales but also allowing them to measure other crucial factors.
Charles Xavier, Founder of Metrics 720, will share the main elements to kick-start the exploitation of business data and MMM in-house.
After setting up marketing effectiveness at Samsung and O2, our consulting partner, Nick Milne will share his experiences which lead to a clear and practical framework (Focus, Process, People, Data/ Tools/ Measurement) that helps identifying priorities when setting up an in-house marketing effectiveness approach.
In this webinar, our head of US operations, Brian Cusick, will take you through the current state of marketing measurement and explain why more and more firms are bringing the process in-house, what "in-house" really means (which may surprise you), and how in-house capabilities better address data and methodology challenges.
Optimization plays a big role in achieving marketing success, so you need to make sure that your analytics capabilities are up to the task. Watch our webinar to find out how to best utilize Nested Modeling for your optimization efforts.
This session introduces Nested Modeling for financial services companies.
Understanding what is working (and what isn’t) in an organization's marketing mix has never been more important. Without being able to understand this, it is hard to determine the appropriate investment strategy and get an edge over the competitors.
In this webinar, our MD John Dawson will introduce you to our new Nested Modeling feature which allows creators of Marketing Mix Models (MMM) to identify and analyze both the direct and the indirect effects that their actions have on business performance.
To help you in getting the most out of your promotions, in this webinar we discuss how to analyze and optimize your promotions’ performance. We show you different indicators of effectiveness, talk about using and connecting data, and how to improve planning and decision making.
In a data-driven world, it is imperative for you to understand your price points in the marketplace. Pricing analytics can be daunting, but the root of all pricing comes down to a simple question: does a change in price lead to a change in overall revenue?
The Coronavirus Crisis has wrecked the plans that all brands have for 2020 and 2021. The assumption that marketing will work in the “new normal” as it did in the past needs to be tested and reviewed. Brands need to plan their budget accordingly, avoiding new threats and capitalizing on new opportunities.
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The marketing effectiveness market needs to change its approach. Traditional marketing mix modeling (MMM) solutions have drawbacks from a process perspective that we decided to address.
Understanding what is working in an organization's marketing mix has never been more important than it is today. One technique that analysts are looking to learn to help measure this is marketing mix modeling. We are delighted to help you learn these skills.
The world has changed beyond anyone’s expectations and it shook the whole economy. To react, every business wants to quantify the impact of COVID-19 as quickly and as accurately as possible. Luckily, under certain conditions, modeling can be an effective way to do this.
Sharing insights need to be quick and seamless with the ability to provide background and comment online. You can't lose any analytical effectiveness nor decision making speed while working virtually to mitigate the negative effects of working from home.
A bit overwhelmed by all the possibilities?
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The only holistic Marketing Accountability software that enables any brand owner to be enlightened by the impact of their decisions — on both past and future business outcomes.
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