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Marketing Mix Modeling fundamentals

The ScanmarQED Certified Modeling Professional course introduces you to the fundamentals of Marketing Mix Modeling – what it is, how it is used, and its benefits. You’ll learn about the key stages of project management, data collection and preparation, and why it is essential to understand the key question – what is it I am trying to measure? The second half of the course introduces you to our modeling software where you’ll learn how to create a project, import and categorize your data, then search for and analyze your first model. Successful completion of this course gains you the qualification of ScanmarQED Certified Modeling Professional and allows you to proceed to the advanced course.

Perform advanced model analysis

In the first part of the ScanmarQED Certified Modeling Expert course, you’ll learn about advanced model statistics, how to assess model performance, perform diagnostic tests, analyze response curves and compare model results. You’ll gain insight and understanding of how to get the most out of our Search For A Model routine to help you identify strong marketing mix models. The second part of the course teaches you how to manage variables, what to do if you’re unable to find valid models and helps you recognize what constitutes a “good” model. The final part of the course teaches you how to customize your model search using many of our software's more advanced features. Successful completion of this course gains you the qualification of ScanmarQED Certified Modeling Expert.

Use strataQED to perform advanced time series cross-sectional modeling

Using strataQED, analysts can build models that estimate the impact of marketing activities across a series of markets or customer segments simultaneously. This allows for more granular insights to be generated and even more actionable outcomes from the model.

In our Certified strataQED Modeling Master course, we begin by teaching you the key concepts of cross-sectional modeling, then move on to explain how to set up cross-sectional projects, hierarchies and costs data values. Next, we demonstrate how to set up model searches across multiple regions or markets, how to choose an equalizing factor, perform fixed and mixed effects modeling and finally how to gain rapid insights by analyzing your cross-sectional data nationally, regionally, by store, brand or even customer segments.
If you want to become certified simply complete the exam, and share your achievements on your chosen social platform.

Get started with MarketingTracker

Build dashboards in MarketingTracker

The certified MarketingTracker Professional Dashboard Designer course is aimed at learners that want to create dashboards in MarketingTracker and introduces the base theories and functionalities required to do this.

The course starts with dashboard design principles and practical tips to help you create effective dashboards. Next, you learn how to create a dashboard from scratch, how to create dashboards quickly from existing templates, and how to synchronize reports in a dashboard. To finish, you'll discover how to create a home dashboard for navigating from one report, dashboard, or storyboard to another.

To get a certificate for this course you can complete the accompanying exam, and share your achievements on your chosen social platform.

Become a MarketingTracker expert dashboard designer

The MarketingTracker Expert Dashboard Designer course contains 12 short modules. We start by showing you more ways to synchronize reports on a dashboard as well as how to synchronize dashboards with other dashboards using the global synchronizer.

Next, we show you how to display the data you want using rule-based selections and parameter dimensions, then we go into the visual aspects of creating dashboards, such as how to upload images into MarketingTracker, create image labels, create color palettes and themes, and how to build table and chart templates.

On top of this, you’ll learn how to make a PowerPoint template for MarketingTracker so that you can export and share branded presentations. Finally, you’ll learn how to use MarketingTracker “actions” to make your dashboards more interactive.

To gain a certificate for the course you can complete the accompanying exam.