• Products

    OUR PRODUCTS

    Marketing analytics that drives decisions
    From marketing mix modeling to brand intelligence — ScanmarQED's product suite gives enterprise brands and media agencies a complete, connected view of marketing performance.

    MARKETING EFFECTIVENESS
    MARKETING MIX MODELING
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    strataQED

    AI-guided MMM with genetic model search and full transparency

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    MMM Labs

    Multi-engine modeling — build, run, and validate across frameworks

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    Pulse Planner

    Scenario planning and budget allocation connected to MMM outputs

    MULTI-TOUCH ATTRIBUTION
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    Roivenue

    Data-driven marketing attribution across digital touchpoints

    UNIFIED MARKETING MEASUREMENT
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    Roivenue

    Unified view combining MMM, MTA, and incrementality in one framework

    MARKET & CONSUMER INSIGHTS
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    PulseQED

    Connected data platform for market and consumer insights with predictive modeling

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    MarketingTracker

    Continuous market and brand performance tracking with automated storyboards

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    Promo2Go

    Promotional effectiveness analytics for commercial and trade marketing teams

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    Insights2Go

    Automated insights delivery aligned to management reporting cycles

  • Solutions

    ScanmarQED provides practical analytical solutions for marketing and sales professionals. 

    Marketing Effectiveness Measurement
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    Marketing Mix Modeling (MMM)
    Measure the true impact of every marketing investment, across channels, geographies, and time.
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    Multi-touch Attribution (MTA)

    Attribute performance across touchpoints. See the full journey from exposure to conversion.

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    Unified Marketing Measurement (UMM)

    MMM, MTA, and experiments unified in one framework.

    Market & Consumer Insights
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    Revenue Optimization

    Connect marketing activity to commercial outcomes and revenue growth.

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    Data connectors

    Integrate your marketing, sales, and media data sources in one place.

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    Brand and Consumer Insights

    Track brand health, consumer perception, and advertising impact over time.

    Use Cases
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    MMM for Brands and Agencies

    MMM for consumer brands and the agencies that plan their media.

  • Company

    We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.

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    About us

    About ScanmarQED, our mission, vision, and values

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    Partners

    Accelerate your business growth with ScanmarQED’s Partner Program.

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    Careers

    Join our team

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    Contact us

    We're here for you

  • Insights

    News, trends, events, and more

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    Blog

    News, trends, events and more

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    Webinars

    Explore a variety of analytics webinars with tips & tricks, best practices, and new ideas!

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    Podcasts

    Let's talk marketing analytics

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    Elearning

    Get started on your learning journey - elearning

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    Industry reports

    Explore the future of marketing measurement

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    White papers

    Explore our ever-expanding ecosystem of free white papers!

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    Case studies

    Explore real-life case studies that reveal the strategies behind success

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    Knowledge Base

    Find the answers you need fast

Request a Demo
Request a Demo

We are ScanmarQED

 

We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.

Our Mission

 

To help you take control
over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.

Our Vision

 

To empower marketers to quickly discover the recipe for greater commercial success, and to find the value still “on the table” through simple and quick analytical insights.

Our Promise

 

Software & Services for Marketing Analysis and Planning that your team will love using. These solutions will improve performance through better data integration, faster and simpler analysis, collaborative reporting and planning.

About us

 


For over 25 years, we’ve helped brands and agencies turn complex marketing and sales data into clarity, insight, and growth. As a global partner in marketing technology and analytics, we enable our clients to optimize investments and uncover what drives customer behavior, value creation, and business performance. Our solutions deliver fast, actionable insights without compromising quality — helping teams make better decisions, faster.

Our values

Openness

We strive to be open and accessible in the way we do business; with our clients, our employees, product development, business decision making and how we live and work in our organization.

Client Success

We judge our success by the ability of clients to progress and increase independence when making more informed, more profitable marketing decisions.

Empathy

Our personal interactions and understanding of what our clients and employees need, really matter.

Product superiority

At ScanmarQED, we have an on-going commitment to product development, from all individuals and teams, to ensure that we’re always ahead of our clients’ needs and the market offering.
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10 K

brands we work for

150

customers

70

employees globally
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ScanmarQED is the place where talent thrives, shaping the future of martech with creativity, expertise, and endless opportunities.

Marcel van der Kooi, CEO
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ScanmarQED is powered by people who care about making a difference. We share a passion for growth—helping businesses thrive while continually learning and developing ourselves.

Meet our executive leadership team

Let us help you grow.

Turn data into growth. We’ll guide you every step of the way.