• Products

    OUR PRODUCTS

    Marketing analytics that drives decisions
    From marketing mix modeling to brand intelligence — ScanmarQED's product suite gives enterprise brands and media agencies a complete, connected view of marketing performance.

    MARKETING EFFECTIVENESS
    MARKETING MIX MODELING
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    strataQED

    AI-guided MMM with genetic model search and full transparency

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    MMM Labs

    Multi-engine modeling — build, run, and validate across frameworks

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    Pulse Planner

    Scenario planning and budget allocation connected to MMM outputs

    MULTI-TOUCH ATTRIBUTION
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    Roivenue

    Data-driven marketing attribution across digital touchpoints

    UNIFIED MARKETING MEASUREMENT
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    Roivenue

    Unified view combining MMM, MTA, and incrementality in one framework

    MARKET & CONSUMER INSIGHTS
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    PulseQED

    Connected data platform for market and consumer insights with predictive modeling

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    MarketingTracker

    Continuous market and brand performance tracking with automated storyboards

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    Promo2Go

    Promotional effectiveness analytics for commercial and trade marketing teams

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    Insights2Go

    Automated insights delivery aligned to management reporting cycles

  • Solutions

    ScanmarQED provides practical analytical solutions for marketing and sales professionals. 

    Marketing Effectiveness Measurement
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    Marketing Mix Modeling (MMM)
    Measure the true impact of every marketing investment, across channels, geographies, and time.
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    Multi-touch Attribution (MTA)

    Attribute performance across touchpoints. See the full journey from exposure to conversion.

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    Unified Marketing Measurement (UMM)

    MMM, MTA, and experiments unified in one framework.

    Market & Consumer Insights
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    Revenue Optimization

    Connect marketing activity to commercial outcomes and revenue growth.

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    Data connectors

    Integrate your marketing, sales, and media data sources in one place.

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    Brand and Consumer Insights

    Track brand health, consumer perception, and advertising impact over time.

    Use Cases
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    MMM for Brands and Agencies

    MMM for consumer brands and the agencies that plan their media.

  • Company

    We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.

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    About us

    About ScanmarQED, our mission, vision, and values

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    Partners

    Accelerate your business growth with ScanmarQED’s Partner Program.

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    Careers

    Join our team

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    Contact us

    We're here for you

  • Insights

    News, trends, events, and more

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    Blog

    News, trends, events and more

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    Webinars

    Explore a variety of analytics webinars with tips & tricks, best practices, and new ideas!

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    Podcasts

    Let's talk marketing analytics

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    Elearning

    Get started on your learning journey - elearning

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    Industry reports

    Explore the future of marketing measurement

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    White papers

    Explore our ever-expanding ecosystem of free white papers!

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    Case studies

    Explore real-life case studies that reveal the strategies behind success

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    Knowledge Base

    Find the answers you need fast

Request a Demo
Request a Demo

Brand & Consumer Insights

Transform Raw Data into Actionable Insights.
Leverage advanced analytics to uncover trends and monitor your brand and consumer KPIs. Our platform turns complex datasets into clear, strategic guidance, empowering businesses to enhance consumer engagement and make data-driven decisions with confidence.  

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Dynamic & Always-On access to any consumer or brand equity KPI

Monitor key brand and consumer performance indicators effortlessly. Our platform ensures you can track changes in near real-time, enabling proactive decision-making rather than reactive adjustments. 

No more endless PowerPoints—directly tap into the KPIs you need

Say goodbye to static decks and overwhelming reports. Our dynamic dashboards provide instant access to all your brand and consumer KPIs, offering a clear, interactive view that updates automatically—no manual effort required. 

Aggregate directly on respondent-level data with precision and speed

Gain granular insights by working directly with respondent-level data. Our platform offers full flexibility, allowing you to segment audiences, filter datasets, and drill down into specific demographics or behaviors with ease.

Customized reporting or connect to existing BI systems

Our intuitive and user-friendly interface can be fully customized within MarketingTracker or seamlessly integrated with leading BI tools such as Power BI, Tableau, and other analytics platforms. Work within your preferred ecosystem without disruptions. 

Instant results

Data analysis

Collaborative reporting
Easy access of insights
Advanced Security & Data Governance 
Scalable & High-Performance Architecture 

A flexible solution

Our solutions support all types of customers: whether you are looking to create an internal solution or outsource your analytics, you are always in control. Our solution provides flexibility, transparency and focuses on continuous improvement and insight creation.

Fully Serviced Solution

ScanmarQED maintains and services your platform with a seasoned team of engineers. ​

We provide: Private cloud, data management and harmonization, dashboard services.

You provide: Subject matter expertise, management of data vendors.

Hybrid
Solution

Specialized tools enable Data Science to incorporate best practices, and pass work back and forth between external & internal, while keeping 100% transparency and control.

We provide: Platform maintenance, power user support and onsite technical training.

Internal Capability

If you are looking to create an internal solution.

We provide: Technologies, extensive training via learning platform and knowledge base, technical support and feature refresh updates.

You provide: Data management, analytical Personnel.

Fully flexible in navigation & visualization

Understand what drives and optimizes your brand growth.

ScanmarQED
Dare to do more with your data
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SOLUTIONS

Marketing Effectiveness Measurement
Revenue Optimization
Brand & Consumer Insights
Data Connectors

RESOURCES

Blog
Case Studies
Webinars
White papers 
E-learning
Knowledge Base

COMPANY

About Us
Executive Leadership Team
Become a partner
Careers
Contact us

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