• Platform

    PulseQED is designed to tackle the complex challenges marketers face by offering real-time predictive insights and robust diagnostics, allowing for proactive and optimized marketing strategies.

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    Redefining Predictive Marketing

    Elevate your Marketing with Connected Data & AI

  • Solutions

    ScanmarQED provides practical analytical solutions for marketing and sales professionals. 

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    Marketing Mix Modelling (MMM) & Multi-touch Attribution (MTA)
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    Unlock your business's full Revenue potential

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    A flexible solution

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    Connect all your favourite platforms

  • Company

    We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.

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    About ScanmarQED, our mission, vision, and values
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    Join our team

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    Accelerate your business growth with ScanmarQED’s Partner Program.

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    We're here for you

  • Insights

    News, trends, events, and more

    2-Mar-18-2025-06-43-05-2064-PM

    News, trends, events and more

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    Explore the future of marketing measurement
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    Explore a variety of analytics webinars with tips & tricks, best practices, and new ideas!

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    Explore our ever-expanding ecosystem of free white papers!

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    Let's talk marketing analytics

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    Explore real-life case studies that reveal the strategies behind success

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    Get started on your learning journey - elearning

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    Find the answers you need fast

White Papers

NEW!

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MMM is widely used to explain past performance. Its real value, however, lies in how it informs future decisions: setting budgets, testing scenarios, and reallocating spend as conditions change. Discover how to use it for planning that is both analytically sound and operationally realistic.

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Marketing Mix Modeling

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Using MMM for Planning: Forecasting vs. Optimization

 

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Media Measurement: MMM, MTA or Both?

 

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Why your Agency should be offering Marketing Mix Modeling

 

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Earned, Owned and Paid Media in Marketing Mix Models

 

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Getting ready to optimize
your marketing portfolio

 

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How to build an in-house Marketing Mix Modeling capability

 

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How to set your marketing budget and how to spend it

 

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Marketing Mix Modeling for Hospitals and Healthcare Professionals

 

 

 

 

 

 

Revenue Optimization

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Reclaim Market Share by Focusing on the Right Revenue Levers

 

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Growing Brands in FMCG: How do they do it?

 

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How to turn your CPG data into a competitive advantage

 

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Optimizing Revenue through Price Elasticity and Advanced Pricing Analytics 

 

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How to turn CPG data into Actionable Insights that help grow business 

 

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The Excel Trap: Why It Stifles Your Revenue Growth

 

 

 

Marketing Analytics

16-Apr-08-2025-08-11-30-4059-AM

Understanding the impact of each marketing activity

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The Digital Attribution Challenge

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Google Trends as a Data Source for Marketing Analytics

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How to align data suppliers

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Use data to make the difference

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Underdetermination - The missing link of marketing analytics

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Can marketers learn from online gaming platforms?