resources

Whitepapers

Explore our ever-expanding ecosystem of free whitepapers!

Marketing Mix Modeling

Why your Agency should be offering Marketing Mix Modeling

Download

Earned, Owned and Paid media in Marketing Mix Models

Download

Getting ready to Optimize your Marketing Portfolio

Download

How to build an in-house Marketing Mix Modeling capability?

Download

How to set your marketing budget and how to spend it?

Download

Marketing Mix Modeling for Hospitals and Healthcare

Download

Marketing Analytics

Understanding the impact of each marketing activity

Download

The digital attribution challenge

Download

Google Trends as a Data Source for Marketing Analytics

Download

How to align Data Suppliers?

Download

Use data to make the difference

Download

Underdetermination: The missing link of Marketing Analytics

Download

Can marketers learn from online gaming platforms?

Download

Revenue Management

Converting retail data into actionable insights to make better decisions

Download

How to turn CPG data into Actionable Insights that help grow business

Download

Revenue Management for CPG Brands

Download

The current state of Revenue Management in the Food & Beverage Industry

Download

A leading global player in Marketing Accountability software

We are located worldwide

See all our locations

Marketing.Illuminated.

The only holistic Marketing Accountability software that enables any brand owner to be enlightened by the impact of their decisions — on both past and future business outcomes.