• Products

    OUR PRODUCTS

    Marketing analytics that drives decisions
    From marketing mix modeling to brand intelligence — ScanmarQED's product suite gives enterprise brands and media agencies a complete, connected view of marketing performance.

    MARKETING EFFECTIVENESS
    MARKETING MIX MODELING
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    AI-guided MMM with genetic model search and full transparency

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    Multi-engine modeling — build, run, and validate across frameworks

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    Scenario planning and budget allocation connected to MMM outputs

    MULTI-TOUCH ATTRIBUTION
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    Data-driven marketing attribution across digital touchpoints

    UNIFIED MARKETING MEASUREMENT
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    Unified view combining MMM, MTA, and incrementality in one framework

    MARKET & CONSUMER INSIGHTS
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    Connected data platform for market and consumer insights with predictive modeling

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    Continuous market and brand performance tracking with automated storyboards

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    Promotional effectiveness analytics for commercial and trade marketing teams

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    Automated insights delivery aligned to management reporting cycles

  • Solutions

    ScanmarQED provides practical analytical solutions for marketing and sales professionals. 

    Marketing Effectiveness Measurement
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    Measure the true impact of every marketing investment, across channels, geographies, and time.
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    Attribute performance across touchpoints. See the full journey from exposure to conversion.

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    MMM, MTA, and experiments unified in one framework.

    Market & Consumer Insights
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    Connect marketing activity to commercial outcomes and revenue growth.

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    Integrate your marketing, sales, and media data sources in one place.

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    Track brand health, consumer perception, and advertising impact over time.

    Use Cases
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    MMM for consumer brands and the agencies that plan their media.

  • Company

    We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.

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    About ScanmarQED, our mission, vision, and values

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    Accelerate your business growth with ScanmarQED’s Partner Program.

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    Join our team

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    We're here for you

  • Insights

    News, trends, events, and more

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    News, trends, events and more

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    Explore a variety of analytics webinars with tips & tricks, best practices, and new ideas!

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    Let's talk marketing analytics

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    Get started on your learning journey - elearning

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    Explore the future of marketing measurement

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    Explore our ever-expanding ecosystem of free white papers!

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    Explore real-life case studies that reveal the strategies behind success

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    Find the answers you need fast

Data connectors

 Our platform integrates seamlessly with internal and external data sources, ensuring all critical datasets are connected and harmonized. 

Data sources

Integrations built for
trust, breadth, and scale

From global ad platforms and leading CRM systems to bespoke market research datasets and complex internal finance data — no source is out of reach. We design and maintain connectors that fit your business, keeping every integration up to date with the latest APIs and protected by enterprise-grade, GDPR-compliant security. No more chasing updates, fixing APIs, or worrying about compliance — just clean, connected data, always reliable, always ready to power decisions.

Data connectors

All your critical data — unified with our connectors to drive smarter decisions.

1. Monitor

 

Track what matters across every domain — from ad conversions and CPC to survey results, sales figures, and macroeconomic indicators. Monitor performance seamlessly across platforms, markets, and business units.

2. Analyse

 

Spend less time chasing data, more time understanding it. Spot patterns in consumer behavior, financial performance, and market shifts — turning raw numbers into actionable insight.

3. Optimize

 

With all your marketing, research, and financial data unified, you can see clearly how every campaign, investment, or strategic move impacts outcomes. Double down on what drives measurable growth.

4. Automate

 

Automate reporting and tailor queries with ease — giving every stakeholder, from marketers to finance teams, the insights they need without extra effort.

5. Integrate

 

Bring together campaign data, survey results, sales numbers, and economic signals into one clear, unified view that tells the full story.

Talk to our team today and discover how proven solutions turn your marketing data into measurable growth.