• Products

    OUR PRODUCTS

    Marketing analytics that drives decisions
    From marketing mix modeling to brand intelligence — ScanmarQED's product suite gives enterprise brands and media agencies a complete, connected view of marketing performance.

    MARKETING EFFECTIVENESS
    MARKETING MIX MODELING
    header product icons  (9)

    AI-guided MMM with genetic model search and full transparency

    header product icons  (1)

    Multi-engine modeling — build, run, and validate across frameworks

    header product icons  (2)

    Scenario planning and budget allocation connected to MMM outputs

    MULTI-TOUCH ATTRIBUTION
    header product icons  (5)

    Data-driven marketing attribution across digital touchpoints

    UNIFIED MARKETING MEASUREMENT
    header product icons  (4)

    Unified view combining MMM, MTA, and incrementality in one framework

    MARKET & CONSUMER INSIGHTS
    header product icons  (3)

    Connected data platform for market and consumer insights with predictive modeling

    header product icons  (11)

    Continuous market and brand performance tracking with automated storyboards

    header product icons  (10)

    Promotional effectiveness analytics for commercial and trade marketing teams

    header product icons  (6)

    Automated insights delivery aligned to management reporting cycles

  • Solutions

    ScanmarQED provides practical analytical solutions for marketing and sales professionals. 

    Marketing Effectiveness Measurement
    header product icons  (12)
    Measure the true impact of every marketing investment, across channels, geographies, and time.
    header product icons  (28)

    Attribute performance across touchpoints. See the full journey from exposure to conversion.

    header product icons  (30)

    MMM, MTA, and experiments unified in one framework.

    Market & Consumer Insights
    header product icons  (13)

    Connect marketing activity to commercial outcomes and revenue growth.

    header product icons  (15)

    Integrate your marketing, sales, and media data sources in one place.

    header product icons  (14)

    Track brand health, consumer perception, and advertising impact over time.

    Use Cases
    header product icons  (44)

    MMM for consumer brands and the agencies that plan their media.

  • Company

    We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.

    header product icons  (16)

    About ScanmarQED, our mission, vision, and values

    header product icons  (19)

    Accelerate your business growth with ScanmarQED’s Partner Program.

    header product icons  (17)

    Join our team

    header product icons  (18)

    We're here for you

  • Insights

    News, trends, events, and more

    header product icons  (20)

    News, trends, events and more

    header product icons  (21)

    Explore a variety of analytics webinars with tips & tricks, best practices, and new ideas!

    header product icons  (24)

    Let's talk marketing analytics

    header product icons  (26)

    Get started on your learning journey - elearning

    header product icons  (23)

    Explore the future of marketing measurement

    header product icons  (22)

    Explore our ever-expanding ecosystem of free white papers!

    header product icons  (25)

    Explore real-life case studies that reveal the strategies behind success

    header product icons  (27)

    Find the answers you need fast

Insights2GO

Identify market developments and performance drivers quickly. Get relevant and detailed insights quickly and easily with Insights2Go

Visuals for the website - 2025-04-10T095633.636

A guided analysis of the causes for brand and market developments

Insights2Go allows you to identify what is happening in the market and your brands quickly and easily. Furthermore, the software allows you to uncover the causes of these developments, and to further deep-dive in the specific drivers of good and bad performance.

Specification & Features

Detailed insights and guided analysis: Insights2Go provides you with detailed and accurate insights into where and why developments in your brands or competitive brands are happening. Following the storyline, you will get guidance to the root causes, via actionable insights. This supports you in determining the potential actions to change these developments.

Time-saving with automatization: The analysis is automatically presented in a set of easy-to-digest dashboards and the insights are automatically loaded, which saves you valuable time.

Forecasted impact of promotional plans: Machine learning technology allows you to build high-quality models that explain all drivers influencing business performance.

Data Integration: Scanning, sales and planning data is automatically integrated and enriched with new algorithms. The different data sources are harmonized and updated over time.

Flexible Dashboards: Dashboards are flexible and will show data based on what you want to see, and can be standardized or customized.

Standardized and customized reports: Depending on which questions need to be answered, reports can be standardized or customized.

Contact us today to see how our Revenue Optimization solutions can benefit your business.