• Products

    OUR PRODUCTS

    Marketing analytics that drives decisions
    From marketing mix modeling to brand intelligence — ScanmarQED's product suite gives enterprise brands and media agencies a complete, connected view of marketing performance.

    MARKETING EFFECTIVENESS
    MARKETING MIX MODELING
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    strataQED

    AI-guided MMM with genetic model search and full transparency

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    MMM Labs

    Multi-engine modeling — build, run, and validate across frameworks

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    Pulse Planner

    Scenario planning and budget allocation connected to MMM outputs

    MULTI-TOUCH ATTRIBUTION
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    Roivenue

    Data-driven marketing attribution across digital touchpoints

    UNIFIED MARKETING MEASUREMENT
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    Roivenue

    Unified view combining MMM, MTA, and incrementality in one framework

    MARKET & CONSUMER INSIGHTS
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    PulseQED

    Connected data platform for market and consumer insights with predictive modeling

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    MarketingTracker

    Continuous market and brand performance tracking with automated storyboards

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    Promo2Go

    Promotional effectiveness analytics for commercial and trade marketing teams

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    Insights2Go

    Automated insights delivery aligned to management reporting cycles

  • Solutions

    ScanmarQED provides practical analytical solutions for marketing and sales professionals. 

    Marketing Effectiveness Measurement
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    Marketing Mix Modeling (MMM)
    Measure the true impact of every marketing investment, across channels, geographies, and time.
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    Multi-touch Attribution (MTA)

    Attribute performance across touchpoints. See the full journey from exposure to conversion.

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    Unified Marketing Measurement (UMM)

    MMM, MTA, and experiments unified in one framework.

    Market & Consumer Insights
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    Revenue Optimization

    Connect marketing activity to commercial outcomes and revenue growth.

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    Data connectors

    Integrate your marketing, sales, and media data sources in one place.

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    Brand and Consumer Insights

    Track brand health, consumer perception, and advertising impact over time.

  • Company

    We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.

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    About us

    About ScanmarQED, our mission, vision, and values

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    Partners

    Accelerate your business growth with ScanmarQED’s Partner Program.

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    Careers

    Join our team

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    Contact us

    We're here for you

  • Insights

    News, trends, events, and more

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    Blog

    News, trends, events and more

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    Webinars

    Explore a variety of analytics webinars with tips & tricks, best practices, and new ideas!

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    Podcasts

    Let's talk marketing analytics

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    Elearning

    Get started on your learning journey - elearning

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    Industry reports

    Explore the future of marketing measurement

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    White papers

    Explore our ever-expanding ecosystem of free white papers!

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    Case studies

    Explore real-life case studies that reveal the strategies behind success

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    Knowledge Base

    Find the answers you need fast

Request a Demo
Request a Demo

Promo2GO

 

Optimize your promotional accuracy. Gain a quick and reliable understanding of your promotional effectiveness with Promo2Go.

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A quick and automated analysis of your promotional effectiveness

Promo2Go calculates and visualizes promotional effectiveness. The automated evaluation of all promotions replaces manual work and the resulting insights are made available by storylines which guide you through the relevant steps. The insights displayed on the dashboard support informed decisions on future promotional and demand planning by looking at the short term and long term benefits on share development, incremental ROI on promotion spend, margin impact and more.

Why Choose Promo2GO?

Standardized analysis
 

Automated evaluation

Identification of the drivers of promotional effectiveness
Optimization of promotional accuracy
Advanced Security & Data Governance 
Scalable & High-Performance Architecture 

Specification & Features

Data integration: Scanning, sales and planning data is automatically integrated and enriched with new algorithms. The different data sources are harmonized and updated over time.

Comprehensive dashboards: The analysis is automatically presented in a set of easy to digest dashboards. The dashboards are refreshed on the go.

Share information: Publish and export the data or dashboards for others within your company.

 

Related Products

Forecasted impact of promotional plans

ScanmarQED
Dare to do more with your data
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SOLUTIONS

Marketing Effectiveness Measurement
Revenue Optimization
Brand & Consumer Insights
Data Connectors

RESOURCES

Blog
Case Studies
Webinars
White papers 
E-learning
Knowledge Base

COMPANY

About Us
Executive Leadership Team
Become a partner
Careers
Contact us

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