First developed in 2006, strataQED revolutionized the marketing industry with its ground-breaking use of AI and Machine Learning to create Marketing Mix Models. 

One of the things teams love about strataQED is how quickly you can get up and running: from initial data integration you can have your first exploratory models live within a couple of hours. strataQED’s automated workflows and intelligent model-search engine mean you spend far less time wrestling with setup and far more time uncovering insights that matter. Because the platform is designed to be quick to learn and use, model results appear almost immediately once your data is connected, giving you freedom to decide how deeply you want to refine, iterate, or extend your analysis – whether that’s diving straight into strategic scenario planning or gradually tuning models over time as your understanding grows.