Forecast and optimize the performance of media and marketing plans

Products

OUR PRODUCTS

Marketing analytics that drives decisions
From marketing mix modeling to brand intelligence — ScanmarQED's product suite gives enterprise brands and media agencies a complete, connected view of marketing performance.

MARKETING EFFECTIVENESS

MARKETING MIX MODELING

strataQED

AI-guided MMM with genetic model search and full transparency

MMM Labs

Multi-engine modeling — build, run, and validate across frameworks

Pulse Planner

Scenario planning and budget allocation connected to MMM outputs

MULTI-TOUCH ATTRIBUTION

Roivenue

Data-driven marketing attribution across digital touchpoints

UNIFIED MARKETING MEASUREMENT

Roivenue

Unified view combining MMM, MTA, and incrementality in one framework

MARKET & CONSUMER INSIGHTS

PulseQED

Connected data platform for market and consumer insights with predictive modeling

MarketingTracker

Continuous market and brand performance tracking with automated storyboards

Promo2Go

Promotional effectiveness analytics for commercial and trade marketing teams

Insights2Go

Automated insights delivery aligned to management reporting cycles
Solutions

ScanmarQED provides practical analytical solutions for marketing and sales professionals.

Marketing Effectiveness Measurement

Marketing Mix Modeling (MMM)

Measure the true impact of every marketing investment, across channels, geographies, and time.

Multi-touch Attribution (MTA)

Attribute performance across touchpoints. See the full journey from exposure to conversion.

Unified Marketing Measurement (UMM)

MMM, MTA, and experiments unified in one framework.

Market & Consumer Insights

Revenue Optimization

Connect marketing activity to commercial outcomes and revenue growth.

Data connectors

Integrate your marketing, sales, and media data sources in one place.

Brand and Consumer Insights

Track brand health, consumer perception, and advertising impact over time.

Use Cases

MMM for Brands and Agencies

MMM for consumer brands and the agencies that plan their media.
Company

We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.

About us

About ScanmarQED, our mission, vision, and values

Partners

Accelerate your business growth with ScanmarQED’s Partner Program.

Careers

Join our team

Contact us

We're here for you
Insights

News, trends, events, and more

Blog

News, trends, events and more

Webinars

Explore a variety of analytics webinars with tips & tricks, best practices, and new ideas!

Podcasts

Let's talk marketing analytics

Elearning

Get started on your learning journey - elearning

Industry reports

Explore the future of marketing measurement

White papers

Explore our ever-expanding ecosystem of free white papers!

Case studies

Explore real-life case studies that reveal the strategies behind success

Knowledge Base

Find the answers you need fast

Request a Demo

Create and test new plans and ideas

Optimize budgets for maximum ROI

Determine the right budget size

Advanced Security & Data Governance

Scalable & High-Performance Architecture

Find the right budget for your objective: optimiseQED will allow you to quickly identify the overall budget that is needed to achieve your target. You can quickly test the impact of plans on multiple KPIs to get a 360’ view on performance.

Easy to share: Share results and optimize plans with other users within your company.

Import directly from strataQED: Dake the results from models created in strataQED and instantly start to use these models for forecasting purposes.

optimiseQED

Forecast and optimize your media and marketing plans quickly and efficiently

Specification & Features

Our Products

strataQED

portfolioQED

MarketingTracker

Ready to bridge the gap between marketing and finance?

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