optimiseQED
Quickly forecast the impact of your marketing and media plans and identify potential improvements that will optimize their performance.

Forecast and optimize your media and marketing plans quickly and efficiently
optimiseQED allows you to forecast the impact of your marketing and media plans and to optimize your media spend for an individual line of business. The software allows you to quickly test the impact of different plans, giving you a forecast of projected performance for each. optimiseQED creates plans that take into account of the real-world constraints that impact your business.
-1.png?width=480&height=552&name=accordion%20template%20(11)-1.png)
-1.png?width=480&height=552&name=accordion%20template%20(12)-1.png)
-1.png?width=480&height=552&name=accordion%20template%20(14)-1.png)
Create and test new plans and ideas
Import marketing mix models from strataQED into optimiseQED and use them to create and test new campaign ideas and compare the likely outcome of different marketing plans.
-1.png?width=480&height=552&name=accordion%20template%20(11)-1.png)
Optimize budgets for maximum ROI
-1.png?width=480&height=552&name=accordion%20template%20(12)-1.png)
-1.png?width=480&height=552&name=accordion%20template%20(14)-1.png)
.png?width=480&height=552&name=accordion%20template%20(3).png)
.png?width=480&height=552&name=accordion%20template%20(4).png)
- Full data ownership within your own secure environment—no external dependencies.
- AI-powered validation ensures high-quality, reliable data.
- Automated error detection flags issues instantly for quick resolution.
.png?width=480&height=552&name=accordion%20template%20(3).png)
- Cloud-native platform ensures speed, reliability, and agility.
- Seamlessly integrates new data sources, markets, and categories.
- Future-proof technology with continuous AI-driven innovation.
.png?width=480&height=552&name=accordion%20template%20(4).png)
Specification & Features
Find the right budget for your objective: optimiseQED will allow you to quickly identify the overall budget that is needed to achieve your target. You can quickly test the impact of plans on multiple KPIs to get a 360’ view on performance.
Easy to share: Share results and optimize plans with other users within your company.
Import directly from strataQED: Dake the results from models created in strataQED and instantly start to use these models for forecasting purposes.
Our Products
strataQED
Create advanced marketing mix models that analyze past performance and help you understand what’s working and what’s not from your marketing investments.
Learn more
portfolioQED
Optimise marketing budgets across tactics, brands and markets by combining existing marketing effectiveness insights with your internal forecasts.
Learn more
MarketingTracker
Automate the analysis, enrichment and integration of marketing and market data sources, and easily share Storyboards for better decision making with MarketingTracker.
Learn more
Ready to bridge the gap between marketing and finance?

