Webinars

Marketing Mix Modeling

The Importance of Response Curves

Join our industry experts, Ted Lorenzen, David Lenz and Roz Bowman, to learn more about how to use response curves to better understand the cause and effect relationship between your marketing activities and business performance.

MMM, MTA, or both?

We are here to guide you through the intricate realms of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), or the powerful synergy of BOTH combined! Whether you're a seasoned marketer or just dipping your toes into the analytics pool, this session promises invaluable insights and actionable strategies to supercharge your campaigns.

A Marketing Mix Modeling Capability Journey with Take 5 Oil Change: Internal, External or both?

Discover the remarkable journey of a brand as they successfully establish an internal capability, all while preserving the invaluable expertise of their subject matter specialists.

Your data, a raw bitcoin to mine yourself

Explore Marketing Mix Modeling (MMM) with Charles Xavier, Founder of Metrics 720. Learn to analyze media impact and optimize marketing investments for profitability. Unlock the power of data for strategic marketing decisions.

Lessons in setting up an internal approach to Marketing Effectiveness

Nick shares his experiences from Samsung and O2 that led to a practical framework for setting up an in-house marketing effectiveness approach.

Multi-Touch Attribution

Exclusive with Mindshare: are ad platforms deceiving you about your conversions?

Watch our webinar to uncover issues in ad platform data and learn how double-counting and undervaluing upper-funnel campaigns affect your metrics. Get insights from Roivenue and guest speaker Hannes Van Roie from Mindshare on improving your attribution model for better performance.

Cross-device attribution without cookies: accurate measurement for tomorrow's marketing

At Roivenue, we’ve developed a new groundbreaking feature – Path Stitching and we’re excited to share with you how it works.It allows seamless cross-device tracking, merging user interactions across phones, tablets, and computers into one continuous journey.

MMM, MTA, or both?

We are here to guide you through the intricate realms of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), or the powerful synergy of BOTH combined! Whether you're a seasoned marketer or just dipping your toes into the analytics pool, this session promises invaluable insights and actionable strategies to supercharge your campaigns.

Demystifying GA4: The facts on attribution modeling in Google Analytics

Through six real-life examples, our experts provide an in-depth analysis comparing GA4’s Data-Driven modeling with Roivenue’s innovative AI modeling.

Walled Gardens of Facebook (and others) finally cracked

Introducing Synthetic Impressions™ that correctly assigns 90+% of impressions to converting customer journeys, finally cracking the longstanding problem of Walled Gardens and making the true ROI of display formats a reality.

Revenue Optimization

Integrating Internal and External Data for Informed Business Decisions

Join us for this insightful webinar on connecting sales and marketing data sources. Learn how to develop advanced diagnostics, optimize revenues, and construct a strong analytics foundation.

Promotions in Revenue Optimization

Promo pressure means that nowadays you can always see some promotions in the store. To successfully operate in such a market, it is more important than ever to have the right insights about your promotions and to be able to optimize them.

Introduction to Revenue Optimization

Revenue optimizations is all about using analytics to predict consumer behavior at the micro-market levels to recognize all opportunities, optimize price, increase the effectiveness of promotions and product distribution to maximize revenue growth.

Price Optimization for Revenue Optimization

Pricing analytics can be daunting, but the root of all pricing comes down to a simple question: does a change in price lead to a change in overall revenue?

Improve the effectiveness of virtual teams with collaborative analytics

In the current situation, there is no other option than to work remotely, but at the same time, quick insights and swift yet informed decision making has never been as important.