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Webinars
Upcoming Webinar
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Previous webinar recordings
Multi-Touch Attribution
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AI Traffic Is Here. Are You Measuring It Right?
Is your team measuring AI traffic correctly? Join Milan Knapp & Vojtech Oravec for a discussion on LLM attribution and GEO strategy.
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Understanding the customer journey: from first click to checkout
Explore the customer journey from first click to checkout, and learn how shoppers make buying decisions across various channels.
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Smart attribution = new growth channels: the story of Astratex, Ovečkárna & Grizly
What happens when three ambitious brands stop relying on last-click reports and start making decisions with smarter attribution? They grow—and fast. Discover how our clients used Roivenue to transform fragmented data into actionable insights—and unlocked new growth channels in the process.
(Webinar presented in Czech)*
Exclusive with Mindshare: are ad platforms deceiving you about your conversions?
Watch our webinar to uncover issues in ad platform data and learn how double-counting and undervaluing upper-funnel campaigns affect your metrics. Get insights from Roivenue and guest speaker Hannes Van Roie from Mindshare on improving your attribution model for better performance.
Cross-device attribution without cookies: accurate measurement for tomorrow's marketing
At Roivenue, we’ve developed a new groundbreaking feature – Path Stitching and we’re excited to share with you how it works.It allows seamless cross-device tracking, merging user interactions across phones, tablets, and computers into one continuous journey.
MMM, MTA, or both?
We are here to guide you through the intricate realms of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), or the powerful synergy of BOTH combined! Whether you're a seasoned marketer or just dipping your toes into the analytics pool, this session promises invaluable insights and actionable strategies to supercharge your campaigns.
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Demystifying GA4: The facts on attribution modeling in Google Analytics
Through six real-life examples, our experts provide an in-depth analysis comparing GA4’s Data-Driven modeling with Roivenue’s innovative AI modeling.
Walled Gardens of Facebook (and others) finally cracked
Introducing Synthetic Impressions™ that correctly assigns 90+% of impressions to converting customer journeys, finally cracking the longstanding problem of Walled Gardens and making the true ROI of display formats a reality.
Marketing Mix Modeling
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Marketing Mix Modeling is going Multi-Engine — Introducing MMM Labs
Learn how multi-engine MMM differs from single-method approaches and what it changes in terms of flexibility, governance, integration, and sustainability.
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What Goes Wrong in MMM Projects and How to Get It Right
Discover how to avoid common pitfalls -so you can build more effective models, deliver clearer insights, and earn greater trust from internal stakeholders.
The Importance of Response Curves
Join our industry experts, Ted Lorenzen, David Lenz and Roz Bowman, to learn more about how to use response curves to better understand the cause and effect relationship between your marketing activities and business performance.
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MMM, MTA, or both?
We are here to guide you through the intricate realms of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), or the powerful synergy of BOTH combined! Whether you're a seasoned marketer or just dipping your toes into the analytics pool, this session promises invaluable insights and actionable strategies to supercharge your campaigns.
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A Marketing Mix Modeling Capability Journey with Take 5 Oil Change: Internal, External or both?
Discover the remarkable journey of a brand as they successfully establish an internal capability, all while preserving the invaluable expertise of their subject matter specialists.
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Your data, a raw bitcoin to mine yourself
Explore Marketing Mix Modeling (MMM) with Charles Xavier, Founder of Metrics 720. Learn to analyze media impact and optimize marketing investments for profitability. Unlock the power of data for strategic marketing decisions.
Lessons in setting up an internal approach to Marketing Effectiveness
Nick shares his experiences from Samsung and O2 that led to a practical framework for setting up an in-house marketing effectiveness approach.
Trends in Marketing Measurement: New ways (and reasons) to build internal capabilities
By bringing marketing measurement in-house organizations can gain complete control over their data, reduce costs, and gain valuable insights into their results.
Marketing Mix Modeling (MMM) Beginner’s Course - Part 1
The course will introduce you to the concept of Marketing Effectiveness and how it can be achieved through Marketing Mix Modelling (MMM).
Marketing Mix Modeling (MMM) Beginner’s Course - Part 2
The second and final part of the course on Marketing Effectiveness and how it can be achieved through Marketing Mix Modelling (MMM).
Explore the Power of Nested Modeling
A nested model helps you represent the relationships (or network) between your advertising and the multiple connected KPIs that are influenced by it.
Nested Marketing Mix Modeling for Financial Services
Discover how Nested Modeling quantifies effectiveness across multiple KPIs such as brand health, customer retention, price sensitivity, and app usage, revealing greater marketing value.
Building and Using Marketing Mix Models in the COVID-19 Economy
In response to the unexpected changes caused by COVID-19, businesses seek to accurately quantify its impact. Modeling, under certain conditions, can be an effective solution for this.
Portfolio reallocation for the post-Coronavirus re-planning
The Coronavirus Crisis has wrecked the plans that all brands had for 2020 and 2021. The assumption that marketing will work in the “new normal” as it did in the past needs to be tested and reviewed.
Revenue Optimization
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Is It Your Brand or the Market? A Framework for Sharper Growth Decisions
Join us for this live, hands-on session and get clarity on what's actually moving your brand revenue. You'll learn hot to tell apart what pricing, distribution, rotation, and promotions are each contributing and put a number on it,
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Reclaim your market share: focus your team on the right revenue levers
Discover how to pinpoint the real drivers behind market share changes and revenue shifts in FMCG.
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Promotions in Revenue Optimization
Promo pressure means that nowadays you can always see some promotions in the store. To successfully operate in such a market, it is more important than ever to have the right insights about your promotions and to be able to optimize them.
Integrating Internal and External Data for Informed Business Decisions
Join us for this insightful webinar on connecting sales and marketing data sources. Learn how to develop advanced diagnostics, optimize revenues, and construct a strong analytics foundation.
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Introduction to Revenue Optimization
Revenue optimizations is all about using analytics to predict consumer behavior at the micro-market levels to recognize all opportunities, optimize price, increase the effectiveness of promotions and product distribution to maximize revenue growth.
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Improve the effectiveness of virtual teams with collaborative analytics
In the current situation, there is no other option than to work remotely, but at the same time, quick insights and swift yet informed decision making has never been as important.
Price Optimization for Revenue Optimization
Pricing analytics can be daunting, but the root of all pricing comes down to a simple question: does a change in price lead to a change in overall revenue?
Market Research
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Doing more with less: How technology can help research agencies better service their clients
Brand health tracking is an important part of the offering of many research agencies. However, with revenues and margins under pressure, costs are perceived as high. In the meantime, alternative data sources (many digital and passively measured) compete with traditional research.
