Case Studies

Discover the keys to achieving success through our captivating case studies, featuring real-life examples that uncover the winning strategies behind increased revenue and exponential growth.

MMM

Proving the value of Marketing with Freesat

MMM

Supporting DTC Brands by extracting, organizing, and analyzing sales & media data

MMM

A Marketing Mix Modeling Capability Journey with Take 5 Oil Change: Internal, External or both?

Recent Posts

14 Nov 2024

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Case Studies

Proving the value of Marketing with Freesat

Supporting DTC Brands by extracting, organizing, and analyzing sales & media data

A Marketing Mix Modeling Capability Journey with Take 5 Oil Change: Internal, External or both?

Recent Posts

A taxonomy of biases in Marketing Mix Model effect estimation – Part 1

In response to "Your MMM is Broken", a viable estimation strategy

Understanding Clicks vs. Impressions: key marketing touchpoints

How to use Marketing Mix Models for forecasting and optimization

Navigating the evolving MMM landscape: balancing automation with expertise

Are you getting the most out of your data?