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Revenue optimization
Unlock your full revenue potential. Understand what truly drives growth and make confident, informed decisions that move your business forward.
Are retailer price negotiations and increased cost of goods giving you headaches?
Too many pricing decisions still rely on instinct, spreadsheets, or past experience. But in today’s market, that’s not enough. Do you know your true price elasticity? Can you anticipate competitor reactions? And is your analysis fast enough to act when it matters?
Our always-on platform delivers such automated, data-driven pricing insights — right when you need them. For years, we’ve helped businesses optimize pricing strategies. Now, it’s your turn to set the right price with confidence and protect your margins.
“The pricing analyses we have available are the core of our pricing decisions. We don’t rely on gut-feeling anymore and have increased our revenue significantly because of it. This was all very hard and time consuming to do in Excel, but now we have access to these analyses always-on.”
— An FMCG client using ScanmarQED
How long does your company take to make conclusions on ePOS data?
You receive data from suppliers and retailers but by the time your team cleans it, builds Excel charts, and pulls together endless slide decks, the opportunity to act has already passed. And too often, those decks go unread.
Now imagine getting those insights 10x faster — fully automated and ready when you need them. Instead of wrangling data, your team can focus on what really matters: delivering strategic, actionable insights that move the business forward. It’s time to shift from slow and manual to fast and impactful.
“Our company spent 300 hours per quarter on making promotion analyses on sales data. Now that our Insights Team has an automated, state of the art solution for this, our time is now spent on analyses and insights that help drive our growth significantly.”
— An FMCG client using ScanmarQED
Are you investing in the right market and products?
Your retail team blames promotions for lost market share in France. Sales says it’s a product issue. Both have data - but how do you weigh these decisions with confidence while planning expansion into Poland?
With our online insights platform, you can cut through the noise, comparing all factors, identifying the real drivers, and highlighting where your opportunities truly lie. Even better, it quantifies the impact of every action down to the dollar or euro. That’s how data-driven decisions translate into real growth.
“The online platform provides a clear driver analysis and performance across markets and categories. We can even split market change impact from our own brand effort impact on each driver. We know exactly where we need to act.”
— An FMCG client using ScanmarQED
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Our proven technology and guided analysis framework help you understand
What is happening?
Where do we need to act?
- Track volume and value share—gains and losses.
- Monitor absolute volume and value, and growth trends.
- Get a clear overview at every level: region, category, brand.
- Drill down to product-level insights: division, category, brand.
Why is this happening?
Which drivers are responsible?
- Determine whether the effect comes from market dynamics or brand performance.
- Understand the impact of pricing - both promotional and non-promotional.
- Analyse assortment, rotation, and distribution to pinpoint opportunities.
What can we change?
Why did the driver change and how can we gain?
- Conduct in-depth, best-in-class analysis for every key driver.
- Understand whether changes are driven by trends or one-off incidents.
- Identify which levers you can pull to improve performance for each driver.
Unlock insights with our unified analysis platform
Our platform brings your data together in a single, intuitive dashboard giving you a global HQ overview, tailored regional insights, and detailed deep dives. With clear, actionable information at your fingertips, you can make confident decisions that drive growth across your business.
Driver Analysis
Uncover the root causes behind revenue and share changes. Compare drivers by their impact to understand the size of each effect on revenue and profit. Spot declines early, take action in time, and turn challenges into opportunities for growth.
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Price Elasticity
Measure how potential price changes affect your volume and market share, including the impact on competitor products. Use proven models to see whether following a competitor’s move makes sense, with a clear view of the exact effect on your business.
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Portfolio Analysis
Identify which products or lines to expand and invest in for stronger revenue growth. Back your retail discussions with data-driven analysis to optimize shelf space. Pinpoint underperforming products that may need to be pruned, so your portfolio works harder for your business.
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ECOM
E-commerce data often comes from multiple sources, countries, and formats making it hard to manage and even harder to use. Many teams either spend too much time trying to clean it up or give up altogether. Our platform harmonizes and integrates all your e-commerce data, giving you one consistent view that’s ready for reporting and decision-making.
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Promotion
To understand the true impact of a promotion, you need more than sell-out data; you need to combine it with internal margin data, planning data, and other relevant sources. Our platform brings all your data together, giving you a clear view of promotion effectiveness so you can make confident, results-driven decisions.
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Explore our solutions
Track
MarketingTracker
Automate the analysis, enrichment and integration of marketing and market data sources, and easily share Storyboards for better decision making with MarketingTracker.
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Boost
Promo2Go
Calculate and visualize promotional effectiveness. Compare promotions, look at promotional KPIs like forward buying, retailer margins, promotional ROI, market share and sales uplift.
Learn more
Learn
Insights2Go
Identify what is happening in the market and how your brand is doing, quickly and easily. Understand what the specific drivers of good and bad performance are.
Learn more
See it in Action!
Contact us today and discover how our solutions can help you make smarter decisions, protect margins, and unlock growth.
What is Revenue Optimization?
What is it? Why is Revenue Optimization crucial?
Revenue optimization is no longer optional - it’s a fundamental component of modern business strategy. By leveraging data, advanced analytics, and strategic pricing and promotional techniques, businesses can unlock significant new revenue streams and boost their bottom line. Whether you're in e-commerce or CPG, mastering revenue optimization means staying ahead of competitors, anticipating market changes, and maximizing every dollar of revenue.
At its core, Revenue Optimization is the practice of using data to enhance market performance. While sales data is the primary data source, it can be enriched with additional sources, such as marketing, finance, and other external datasets.
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The best revenue optimization systems continuously analyze data to make adjustments, ensuring companies can respond quickly to market changes while maximizing profitability.
In competitive markets, pricing is a key driver of profitability. If businesses rely on static pricing strategies, they risk overlooking the complex and ever-changing factors that influence consumer behavior, competitive dynamics, and market demand. Pricing and revenue optimization solutions offer businesses a way to use real-time data to fine-tune pricing decisions, taking into account factors like customer segmentation, purchasing behaviors, and competitor activity.
Effective pricing and revenue optimization solutions can:
- Increase margins by finding the ideal balance between competitive pricing and profitability.
- Minimize lost revenue from ineffective promotions and markdowns.
- Boost sales by offering the right price at the right time, based on real-time market data.
Implementing a robust pricing and revenue optimization system allows businesses to avoid revenue leakage and capitalize on market opportunities as they arise.
How revenue optimization works
To effectively increase profitability, businesses need more than just good products - they need a structured, data-driven approach to revenue optimization. As consumer preferences shift, competitor strategies evolve, and the pressure to hit revenue targets intensifies, optimizing revenue becomes a complex yet crucial challenge. So, how can businesses turn these variables into opportunities for growth?
Revenue optimization is not just about finding the right price point or running promotions - it’s about using a strategic, data-backed framework to ensure every aspect of your pricing, promotion, and product strategy is aligned to maximize profit. Companies that succeed in this space are leveraging powerful tools like predictive analytics, machine learning, and CPG (Consumer Packaged Goods) data harmonization to drive smarter decisions and fuel growth.
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By analyzing data to uncover patterns and identify gaps, you can optimize various aspects of sales to boost revenue—such as pricing strategy, assortment planning, expansion efforts, new product development, and more.
At its core, revenue optimization combines:
NPD deep-
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Pricing deep-
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Assortment deep-dives
Competitor deep-dives
Distribution deep-dives
Promotional deep-dives
Revenue Management Optimization Tools
The process of Revenue Optimization requires a tailored toolset to harmonize and combine data for specific tasks. These tasks that all increase revenue optimization should have the same data foundation to ensure single source of truth and data governance, but specific enough for the task at hand to give all the relevant insights and possible decision inputs into the larger platform and connected systems. For example, your sales forecast is not only relevant for the sales department but should also feed into your ERP and Demand Planning departments.
Forecasting tools
Predictive analytics help anticipate demand and adjust pricing accordingly.
Inventory
Ensures the right products are available at the right time. This reduces stockouts and overstock. 
Promotion
Ensures the right promotions are done with the right discounts, at the right retailers and at the right times. This reduces consumer and retailer forward buying and giving unnecessary discounts on your base sales during promotions.
Pricing
Ensures the right price is placed on each product to maximize revenue, especially during periods of economic flux such as inflation or increased costs due to shipping.
Opportunity spotting and Risk reduction
Ensures focus is on the right areas that demand attention, allowing faster decision making and quicker turn-around times to react to market dynamics.
Your benefits in tailored, industry-specific optimization
To fully harness revenue optimization, partner with experts. This is where ScanmarQED stands out as a leader in the field. With decades of experience and cutting-edge tools, our team have been pivotal in helping businesses unlock their full revenue potential. We combine data analytics with tailored strategies, giving each client a custom approach that aligns with their unique goals and challenges.
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One of the key differentiators of ScanmarQED is its holistic approach to revenue optimization. Rather than focusing solely on pricing or customer segmentation, we integrate multiple facets of a business, including marketing, sales, and operations, to create a comprehensive revenue optimization strategy. This 360-degree approach helps companies find and exploit hidden opportunities. It drives sustainable growth.
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ScanmarQED places a strong emphasis on collaboration. We work closely with our clients, involving them at every stage of the revenue optimization process. This collaborative approach ensures that the strategies implemented are not only effective but also align with the company’s overall vision and objectives. By fostering a strong partnership with our clients, ScanmarQED helps businesses build a culture of revenue optimization that permeates throughout the organization.
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ScanmarQED's expertise spans various industries, from eCommerce to healthcare, enabling them to provide solutions that are both innovative and practical. Our use of sophisticated revenue optimization systems and models, which incorporate machine learning and predictive analytics, allows businesses to make data-driven decisions with confidence. This leads to improved efficiency, increased customer satisfaction, and ultimately, higher profitability.
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In a digital world, ScanmarQED sees the need to blend tech into revenue optimization strategies. We offer a range of software solutions that are designed to work in harmony with existing business systems, including CRM and ERP platforms. This integration ensures that companies can leverage their existing infrastructure while enhancing their revenue optimization efforts, resulting in a streamlined process that maximizes efficiency and reduces disruptions during implementation.
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ScanmarQED’s commitment to continuous improvement and staying ahead of industry trends is another reason why it is a trusted partner in revenue optimization. We constantly update our tools and methods to reflect the latest tech and changes in consumer behavior. This proactive approach ensures that businesses are not only keeping pace with the competition but are also positioned to lead in their respective markets.
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ScanmarQED’s track record of success speaks for itself. We have helped countless businesses across various industries achieve significant revenue growth, often surpassing initial expectations. By leveraging expertise, businesses can unlock new revenue streams, improve operational efficiency, and achieve long-term profitability. ScanmarQED's revenue optimization tools aim for lasting success in a tough market.
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Revenue optimization is not a one-size-fits-all process and ScanmarQED understands this. We take the time to understand the unique challenges and opportunities within each client’s industry and tailor their strategies accordingly. ScanmarQED provides solutions as unique as the businesses it serves. This includes optimizing pricing models to reflect local markets. It also includes implementing healthcare-specific revenue cycle management tools.
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Partnering with ScanmarQED provides businesses with a comprehensive, tailored approach to revenue optimization that drives results. ScanmarQED empowers businesses to navigate the complexities of revenue optimization with confidence, unlocking their full potential for growth and profitability.
Gain long-term success with revenue optimization
Revenue optimization is not a one-time effort. It is an ongoing process that requires constant monitoring and adjustment. By implementing the correct revenue optimization strategies and leveraging advanced tools, you can significantly enhance your business's revenue potential.
Revenue optimization can help any business, large or small and can lead to lasting profits. Discover how our tools can change your marketing strategy and boost your ROI.
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FAQ
What are the common revenue optimization problems and challenges?
One of the most significant barriers to effective revenue optimization is the lack of unified data. Many companies have access to vast amounts of data, but it’s often scattered across departments or platforms, making it difficult to extract meaningful insights.
Other common challenges include:
- Slow Reaction to Market Changes: Many businesses don’t have the systems in place to adjust pricing or promotional strategies quickly enough to take advantage of emerging opportunities.
- Siloed Decision-Making: Without cross-functional alignment, pricing and promotional strategies can be disjointed, leading to inefficiencies and missed revenue opportunities.
- Inconsistent Use of Data: Even when data is available, many businesses fail to fully leverage it to optimize their revenue strategies.
By addressing these challenges, companies can make smarter decisions that drive profitability across all areas of the business.
What are the most effective Revenue Optimization techniques in Ecommerce?
For ecommerce businesses, where pricing and promotions can change by the hour, revenue optimization is especially critical. In such a fast-moving environment, using manual processes to adjust prices or plan promotions is simply not feasible. Instead, ecommerce companies must rely on automated, data-driven techniques to remain competitive.
Some key revenue optimization techniques for ecommerce include:
- Automated Dynamic Pricing: Adjusting prices in real-time based on market conditions, inventory levels, and competitor activity.
- Personalized Promotions: Using customer data to tailor promotions to individual consumer segments, increasing the likelihood of conversion.
- Cart Abandonment Analysis: Identifying where in the purchase process customers are dropping off and adjusting prices or promotions to recapture those lost sales.
These techniques help ecommerce businesses stay agile, ensuring that they maximize revenue without sacrificing customer satisfaction.
How can we leverage CPG Data Harmonization for better decision making?
In industries like consumer packaged goods (CPG), where vast amounts of data come from various channels and sources, CPG data harmonization is essential for effective revenue optimization. Data harmonization is the process of bringing together disparate data sets into a single, cohesive view that allows for deeper analysis.
When companies unify their CPG data, they can:
- Identify Sales Trends: Spot emerging trends in consumer behavior and adapt quickly to meet demand.
- Enhance Forecasting: Use past performance data to better predict future sales and revenue opportunities.
- Improve Product and Pricing Strategies: Gain insights into how different pricing models impact sales across various markets or customer segments.
Ultimately, CPG data harmonization gives businesses the clarity they need to make more informed, profitable decisions.
How can Revenue Optimization consultants help our business?
While implementing revenue optimization strategies can significantly improve financial performance, it’s not always easy to know where to start. This is where revenue optimization consultants come in. These experts can provide guidance on the best strategies and tools for your specific industry and market conditions, helping you navigate the complexities of revenue management.
Revenue optimization consultants offer:
- Expertise in advanced analytics and pricing models.
- Customized solutions based on your business’s unique needs and data.
- Support in building a cross-functional revenue optimization strategy that aligns all parts of your business.
By working with consultants, businesses can accelerate the implementation of effective revenue optimization strategies and achieve faster results.
How can CPG Analytics improve our revenue strategy?
CPG Analytics helps improve your revenue strategy by analyzing consumer data to reveal buying patterns, market trends, and product performance. This enables you to optimize pricing, promotions, and inventory management based on real-world insights. By using CPG Analytics, you can make more informed decisions that drive higher sales and better profitability, ensuring you're meeting customer demand efficiently while reducing costs.
How can price and promo analytics boost our revenue?
Price and promo analytics help you understand the impact of your pricing and promotional strategies on sales and profitability. By analyzing how different price points and promotions affect customer behavior, you can identify which tactics drive the most revenue. This data allows you to fine-tune your pricing and optimize promotions, ensuring that your efforts generate maximum profit without unnecessary discounting.
Dare to do more with your data
