RevOpt

Revenue optimization

Unlock your business's full Revenue potential
Gain a deeper understanding of what drives your business and make more informed decisions.

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Brands all around the world are looking for ways to increase revenue, such as assortment/price segmentation changes, NPD, reduced package sizes, increasing prices, reducing promotion depth and others. Unlocking insights from your data is crucial for this.

However data from different sources often leads to reduced usability and potentially misleading insights. Inconsistent reporting forces companies to spend valuable resources. Harmonizing these sources and correcting errors is the first step to gaining control over your data.

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Leading brands are using our integrated data platform to integrate, enrich and harmonize their marketing data, providing automated analytics and new insights. We help you to create a unified view across regions and divisions and establish ‘one source of truth’  to stimulate collaboration and maximize organizational impact.

The unified data can be used instantly in your own private cloud, BI platform or within our Marketing Tracker software to create a clear analysis path and come to informed decisions.

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Shelf position impact for slow growth categories

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Incremental Revenue due to improved promotions tactics

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Time saved from marketing and sales departments

Our proven technology and guided analysis framework help you understand

What is happening?

What is happening?

Where do we need to act?

  • Volume & Value share loss/gain
  • Volume and Value absolutes and growth
  • Overview for each area level (region/category/brand etc.)
  • Overview for each product level (division/category/brand etc.)
Why is this happening?

Why is this happening?

Which drivers are responsible?

  • Was it a market or brand performance effect?
  • Price (promo/non-promo)
  • Volume (promo/non-promo)
  • Assortment/Rotation/Distribution
What can we change?

What can we change?

Why did the driver change and how can we gain?

  • In-depth best-in-class analysis on all major topics for each driver
  • Was it a trend or an incident?
  • What levers do we have for this driver?

Unlock insights with our unified analysis platform

Our analysis platform provides a unified, coded dashboard delivering a global HQ overview, tailored regional insights, and deep dives for effective decision-making across industries

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Global platform

Provides a global HQ overview with rolled-up regional performance and tailored local insights for strategic decision-making, including deep dives for root cause and impact analysis

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Driver analysis

Analyzes revenue and share changes, assesses driver impacts on profit, and proactively counteracts declines with timely detection.

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Price Elasticity

Evaluates the impact of potential price changes on volume and market share, employing proven methodology and models, and determines whether to follow competitor-initiated price adjustments by analyzing their exact impact.

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Portfolio Analysis

Maximizes revenue by identifying and investing in top-performing products, optimizing shelf space through data-driven retail analysis, and identifying underperforming products for potential removal.

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Driver Analysis

Find the root cause of revenue and share changes. ​Compare drivers on revenue impact to see the size of the different effects on your revenue and profit.​ Counteract declines in revenue and share by spotting them in time to act.

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Price Elasticity

Estimate the effect of potential price changes on volume/market share (including competitor products).​ Based on proven methodology and models.​ Find out if you should follow a price change initiated by a competitor by analysing the exact impact.

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Portfolio Analysis

Find which products/series to expand and invest in for optimal revenue growth.​ Present retail with data driven analysis to optimize shelf space.​ Find which products/series are underperforming and could potentially be pruned.

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ECOM

Many E-com data sources from different countries all harmonized ​into one dashboard.​ Completely coded; missing product information and blanks are filled in, making it possible to aggregate.​ Fast solution even with large amounts of data points, down to SKU level​.

Explore our platforms

RevOpt

MarketingTracker

Automate the analysis, enrichment and integration of marketing and market data sources, and easily share Storyboards for better decision making with MarketingTracker.

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Insights2Go

Insights2Go

Identify what is happening in the market and how your brand is doing, quickly and easily. Understand what the specific drivers of good and bad performance are.


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Promo2Go

Promo2Go

Calculate and visualize promotional effectiveness. Compare promotions, look at promotional KPIs like forward buying, retailer margins, promotional ROI, market share and sales uplift.

Learn more

See it in action
Contact us today to see how our Revenue Optimization solutions can benefit your business.

What is Revenue Optimization? 

What is it? Why is Revenue Optimization crucial? 

Revenue optimization is no longer optional - it’s a fundamental component of modern business strategy. By leveraging data, advanced analytics, and strategic pricing and promotional techniques, businesses can unlock significant new revenue streams and boost their bottom line. Whether you're in e-commerce or CPG, mastering revenue optimization means staying ahead of competitors, anticipating market changes, and maximizing every dollar of revenue.

At its core, Revenue Optimization is the practice of using data to enhance market performance. While sales data is the primary data source, it can be enriched with additional sources, such as marketing, finance, and other external datasets

What is Revenue Optimization?

The best revenue optimization systems continuously analyze data to make adjustments, ensuring companies can respond quickly to market changes while maximizing profitability.  

In competitive markets, pricing is a key driver of profitability. If businesses rely on static pricing strategies, they risk overlooking the complex and ever-changing factors that influence consumer behavior, competitive dynamics, and market demand. Pricing and revenue optimization solutions offer businesses a way to use real-time data to fine-tune pricing decisions, taking into account factors like customer segmentation, purchasing behaviors, and competitor activity. 

Effective pricing and revenue optimization solutions can:
  • Increase margins by finding the ideal balance between competitive pricing and profitability.
  • Minimize lost revenue from ineffective promotions and markdowns.
  • Boost sales by offering the right price at the right time, based on real-time market data. 

Implementing a robust pricing and revenue optimization system allows businesses to avoid revenue leakage and capitalize on market opportunities as they arise. 

How revenue optimization works

To effectively increase profitability, businesses need more than just good products - they need a structured, data-driven approach to revenue optimization. As consumer preferences shift, competitor strategies evolve, and the pressure to hit revenue targets intensifies, optimizing revenue becomes a complex yet crucial challenge. So, how can businesses turn these variables into opportunities for growth? 

Revenue optimization is not just about finding the right price point or running promotions - it’s about using a strategic, data-backed framework to ensure every aspect of your pricing, promotion, and product strategy is aligned to maximize profit. Companies that succeed in this space are leveraging powerful tools like predictive analytics, machine learning, and CPG (Consumer Packaged Goods) data harmonization to drive smarter decisions and fuel growth. 

By analyzing data to uncover patterns and identify gaps, you can optimize various aspects of sales to boost revenue—such as pricing strategy, assortment planning, expansion efforts, new product development, and more.

How revenue optimization works

At its core, revenue optimization combines:

Revenue Optimization Layers

NPD deep-dives

  • Gain to share​
  • NPD comparison​
  • Brand innovation position

Pricing deep-dives​

  • Brand price architecture​
  • Price elasticities​
  • Price distances​
  • Cannibalization

Assortment deep-dives

  • Offer share analysis​
  • White spots analysis​
  • Range optimization

Competitor deep-dives

  • KPI & driver comparison​
  • Early warning system​
  • Brand strength

Distribution deep-dives

  • Retailer portfolio​
  • Brand channel performance​
  • SKU distribution optimization

Promotional deep-dives

  • Promotion effectiveness & impact​
  • Promo type & timing optimization​
  • Retail Margin development

Revenue Management Optimization Tools 

The process of Revenue Optimization requires a tailored toolset to harmonize and combine data for specific tasks. These tasks that all increase revenue optimization should have the same data foundation to ensure single source of truth and data governance, but specific enough for the task at hand to give all the relevant insights and possible decision inputs into the larger platform and connected systems. For example, your sales forecast is not only relevant for the sales department but should also feed into your ERP and Demand Planning departments. 

Forecasting tools

  • Predictive analytics help anticipate demand and adjust pricing accordingly. 

Inventory management

  • Ensures the right products are available at the right time. This reduces stockouts and overstock.  

Promotion management

  • Ensures the right promotions are done with the right discounts, at the right retailers and at the right times. This reduces consumer and retailer forward buying and giving unnecessary discounts on your base sales during promotions. 

Pricing management

  • Ensures the right price is placed on each product to maximize revenue, especially during periods of economic flux such as inflation or increased costs due to shipping. 

Opportunity spotting and Risk reduction

  • Ensures focus is on the right areas that demand attention, allowing faster decision making and quicker turn-around times to react to market dynamics. 
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Your benefits in tailored, industry-specific optimization

To fully harness revenue optimization, partner with experts. This is where ScanmarQED stands out as a leader in the field. With decades of experience and cutting-edge tools, our team have been pivotal in helping businesses unlock their full revenue potential. We combine data analytics with tailored strategies, giving each client a custom approach that aligns with their unique goals and challenges.

ScanmarQED’s holistic approach to revenue optimization

One of the key differentiators of ScanmarQED is its holistic approach to revenue optimization. Rather than focusing solely on pricing or customer segmentation, we integrate multiple facets of a business, including marketing, sales, and operations, to create a comprehensive revenue optimization strategy. This 360-degree approach helps companies find and exploit hidden opportunities. It drives sustainable growth.

Industry-Specific Solutions with Advanced Technology

ScanmarQED's expertise spans various industries, from eCommerce to healthcare, enabling them to provide solutions that are both innovative and practical. Our use of sophisticated revenue optimization systems and models, which incorporate machine learning and predictive analytics, allows businesses to make data-driven decisions with confidence. This leads to improved efficiency, increased customer satisfaction, and ultimately, higher profitability.

Commitment to Continuous Improvement and Innovation

ScanmarQED’s commitment to continuous improvement and staying ahead of industry trends is another reason why it is a trusted partner in revenue optimization. We constantly update our tools and methods to reflect the latest tech and changes in consumer behavior. This proactive approach ensures that businesses are not only keeping pace with the competition but are also positioned to lead in their respective markets.

Customization Tailored to Unique Industry Needs

Revenue optimization is not a one-size-fits-all process and ScanmarQED understands this. We take the time to understand the unique challenges and opportunities within each client’s industry and tailor their strategies accordingly. ScanmarQED provides solutions as unique as the businesses it serves. This includes optimizing pricing models to reflect local markets. It also includes implementing healthcare-specific revenue cycle management tools.

Collaborative Approach for Long-Term Success

ScanmarQED places a strong emphasis on collaboration. We work closely with our clients, involving them at every stage of the revenue optimization process. This collaborative approach ensures that the strategies implemented are not only effective but also align with the company’s overall vision and objectives. By fostering a strong partnership with our clients, ScanmarQED helps businesses build a culture of revenue optimization that permeates throughout the organization.

Seamless integration of technology

In a digital world, ScanmarQED sees the need to blend tech into revenue optimization strategies. We offer a range of software solutions that are designed to work in harmony with existing business systems, including CRM and ERP platforms. This integration ensures that companies can leverage their existing infrastructure while enhancing their revenue optimization efforts, resulting in a streamlined process that maximizes efficiency and reduces disruptions during implementation.

Proven Track Record of Success

ScanmarQED’s track record of success speaks for itself. We have helped countless businesses across various industries achieve significant revenue growth, often surpassing initial expectations. By leveraging expertise, businesses can unlock new revenue streams, improve operational efficiency, and achieve long-term profitability. ScanmarQED's revenue optimization tools aim for lasting success in a tough market.

Unlocking Full Potential with ScanmarQED

Partnering with ScanmarQED provides businesses with a comprehensive, tailored approach to revenue optimization that drives results. ScanmarQED empowers businesses to navigate the complexities of revenue optimization with confidence, unlocking their full potential for growth and profitability.

Achieving long-term success with revenue optimization

Revenue optimization is not a one-time effort. It is an ongoing process that requires constant monitoring and adjustment. By implementing the correct revenue optimization strategies and leveraging advanced tools, you can significantly enhance your business's revenue potential. Revenue optimization can help any business, large or small and can lead to lasting profits.

In summary, revenue optimization is essential for any business. It must maximize profits in today's competitive market. By focusing on pricing, customer behavior, and operations, companies can boost revenue and ensure success. With the right approach, revenue optimization can transform your business. It can turn challenges into opportunities for growth. 

For more info and to see how ScanmarQED can help you, request a demo today. Discover how our tools can change your marketing strategy and boost your ROI.  

FAQ

What are the common revenue optimization problems and challenges?

One of the most significant barriers to effective revenue optimization is the lack of unified data. Many companies have access to vast amounts of data, but it’s often scattered across departments or platforms, making it difficult to extract meaningful insights.

Other common challenges include:

  • Slow Reaction to Market Changes: Many businesses don’t have the systems in place to adjust pricing or promotional strategies quickly enough to take advantage of emerging opportunities.
  • Siloed Decision-Making: Without cross-functional alignment, pricing and promotional strategies can be disjointed, leading to inefficiencies and missed revenue opportunities.
  • Inconsistent Use of Data: Even when data is available, many businesses fail to fully leverage it to optimize their revenue strategies.

By addressing these challenges, companies can make smarter decisions that drive profitability across all areas of the business.

What are the most effective Revenue Optimization techniques in Ecommerce?

For ecommerce businesses, where pricing and promotions can change by the hour, revenue optimization is especially critical. In such a fast-moving environment, using manual processes to adjust prices or plan promotions is simply not feasible. Instead, ecommerce companies must rely on automated, data-driven techniques to remain competitive.

Some key revenue optimization techniques for ecommerce include:

  • Automated Dynamic Pricing: Adjusting prices in real-time based on market conditions, inventory levels, and competitor activity.
  • Personalized Promotions: Using customer data to tailor promotions to individual consumer segments, increasing the likelihood of conversion.
  • Cart Abandonment Analysis: Identifying where in the purchase process customers are dropping off and adjusting prices or promotions to recapture those lost sales.

These techniques help ecommerce businesses stay agile, ensuring that they maximize revenue without sacrificing customer satisfaction.

How can we leverage CPG Data Harmonization for better decision making?

In industries like consumer packaged goods (CPG), where vast amounts of data come from various channels and sources, CPG data harmonization is essential for effective revenue optimization. Data harmonization is the process of bringing together disparate data sets into a single, cohesive view that allows for deeper analysis.

When companies unify their CPG data, they can:

  • Identify Sales Trends: Spot emerging trends in consumer behavior and adapt quickly to meet demand.
  • Enhance Forecasting: Use past performance data to better predict future sales and revenue opportunities.
  • Improve Product and Pricing Strategies: Gain insights into how different pricing models impact sales across various markets or customer segments.

Ultimately, CPG data harmonization gives businesses the clarity they need to make more informed, profitable decisions.

How can Revenue Optimization consultants help our business?

While implementing revenue optimization strategies can significantly improve financial performance, it’s not always easy to know where to start. This is where revenue optimization consultants come in. These experts can provide guidance on the best strategies and tools for your specific industry and market conditions, helping you navigate the complexities of revenue management.

Revenue optimization consultants offer:

  • Expertise in advanced analytics and pricing models.
  • Customized solutions based on your business’s unique needs and data.
  • Support in building a cross-functional revenue optimization strategy that aligns all parts of your business.

By working with consultants, businesses can accelerate the implementation of effective revenue optimization strategies and achieve faster results.

How can CPG Analytics improve our revenue strategy?

CPG Analytics helps improve your revenue strategy by analyzing consumer data to reveal buying patterns, market trends, and product performance. This enables you to optimize pricing, promotions, and inventory management based on real-world insights. By using CPG Analytics, you can make more informed decisions that drive higher sales and better profitability, ensuring you're meeting customer demand efficiently while reducing costs.

How can price and promo analytics boost our revenue?

Price and promo analytics help you understand the impact of your pricing and promotional strategies on sales and profitability. By analyzing how different price points and promotions affect customer behavior, you can identify which tactics drive the most revenue. This data allows you to fine-tune your pricing and optimize promotions, ensuring that your efforts generate maximum profit without unnecessary discounting.