Unlock your business's full Revenue potential
Gain a deeper understanding of what drives your business and make more informed decisions.
Leading brands are using our integrated data platform to integrate, enrich and harmonize their marketing data, providing automated analytics and new insights. We help you to create a unified view across regions and divisions and establish ‘one source of truth’ to stimulate collaboration and maximize organizational impact.
The unified data can be used instantly in your own private cloud, BI platform or within our MarketingTracker software to create a clear analysis path and come to informed decisions.
What is Happening?
Where do we need to act?
- Volume & Value share loss/gain
- Volume and Value absolutes and growth
- Overview for each area level (region/category/brand etc.)
- Overview for each product level (division/category/brand etc.)
Why is this happening?
Which drivers are responsible?
- Was it a market or brand performance effect?
- Price (promo/non-promo)
- Volume (promo/non-promo)
- Assortment/Rotation/Distribution
What can we change?
Why did the driver change and how can we gain?
- In-depth best-in-class analysis on all major topics for each driver
- Was it a trend or an incident?
- What levers do we have for this driver?
Global platform
Provides a global HQ overview with rolled-up regional performance and tailored local insights for strategic decision-making, including deep dives for root cause and impact analysis
Driver analysis
Analyzes revenue and share changes, assesses driver impacts on profit, and proactively counteracts declines with timely detection.
Price Elasticity
Evaluates the impact of potential price changes on volume and market share, employing proven methodology and models, and determines whether to follow competitor-initiated price adjustments by analyzing their exact impact.
Portfolio Analysis
Maximizes revenue by identifying and investing in top-performing products, optimizing shelf space through data-driven retail analysis, and identifying underperforming products for potential removal.
Diver Analysis
Find the root cause of revenue and share changes. Compare drivers on revenue impact to see the size of the different effects on your revenue and profit. Counteract declines in revenue and share by spotting them in time to act.
Price Elasticity
Estimate the effect of potential price changes on volume/market share (including competitor products). Based on proven methodology and models. Find out if you should follow a price change initiated by a competitor by analysing the exact impact.
Portfolio analysis
Find which products/series to expand and invest in for optimal revenue growth. Present retail with data driven analysis to optimize shelf space. Find which products/series are underperforming and could potentially be pruned.
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ECOM
Many E-com data sources from different countries all harmonized into one dashboard. Completely coded; missing product information and blanks are filled in, making it possible to aggregate. Fast solution even with large amounts of data points, down to SKU level.
MarketingTracker
Automate the analysis, enrichment and integration of marketing and market data sources, and easily share Storyboards for better decision making with MarketingTracker.
Insights2Go
Identify what is happening in the market and how your brand is doing, quickly and easily. Understand what the specific drivers of good and bad performance are.
Promo2Go
Calculate and visualize promotional effectiveness. Compare promotions, look at promotional KPIs like forward buying, retailer margins, promotional ROI, market share and sales uplift.