White Papers

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Discover why DIY foundations often underperform and how to build a data environment that supports consistent, confident decision-making. 

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Revenue Optimization

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From DIY to Trusted Commercial Truth: Building a Data Foundation that Scales

 

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Reclaim Market Share by Focusing on the Right Revenue Levers

 

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Growing Brands in FMCG: How do they do it?

 

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How to turn your CPG data into a competitive advantage

 

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Optimizing Revenue through Price Elasticity and Advanced Pricing Analytics 

 

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How to turn CPG data into Actionable Insights that help grow business 

 

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The Excel Trap: Why It Stifles Your Revenue Growth

 

 

 

 

 

 

Marketing Mix Modeling

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Using MMM for Planning: Forecasting vs. Optimization

 

 9-Apr-08-2025-08-08-57-2097-AM

Media Measurement: MMM, MTA or Both?

 

 10-Apr-08-2025-08-11-30-1664-AM

Why your Agency should be offering Marketing Mix Modeling

 

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Earned, Owned and Paid Media in Marketing Mix Models

 

 12-Apr-08-2025-08-11-30-1475-AM

Getting ready to optimize
your marketing portfolio

 

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How to build an in-house Marketing Mix Modeling capability

 

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How to set your marketing budget and how to spend it

 

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Marketing Mix Modeling for Hospitals and Healthcare Professionals

 

 

 

Marketing Analytics

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Understanding the impact of each marketing activity

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The Digital Attribution Challenge

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Google Trends as a Data Source for Marketing Analytics

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How to align data suppliers

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Use data to make the difference

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Underdetermination - The missing link of marketing analytics

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Can marketers learn from online gaming platforms?