Our unique approach to marketing mix modeling solves the challenges of traditional MMM - namely data handling, complexity of calculation and reporting, and disjoined workflows.
ScanmarQED’s solution solves all of these problems so that you can scale MMM to accommodate all of your needs, whether just a single brand in a market or globally across multiple business units.
Whether you are looking to run Marketing Mix Modeling and Planning in-house or want to work with a partner who will manage the process for you, our solution provides flexibility, transparency and focuses on continuous improvement and insight creation.
Revenue growth
Increase in media profitability
Transparency
Head of Advanced Analytics at AKA UK
We have created the world’s first dedicated MMM platform that hosts all the data you require to build MMMs successfully. It integrates your data with your modeling and optimization tools and provides a one-stop-shop for reporting and visualization of results.
The only holistic Marketing Accountability software that enables any brand owner to be enlightened by the impact of their decisions — on both past and future business outcomes.
Contact us