A scalable approach to Marketing Mix Modeling and Planning
Our unique approach to marketing mix modeling solves the challenges of traditional MMM - namely data handling, complexity of calculation and reporting, and disjoined workflows.
ScanmarQED’s solution solves all of these problems so that you can scale MMM to accommodate all of your needs, whether just a single brand in a market or globally across multiple business units.
In-house or Managed Service – a flexible solution
Whether you are looking to run Marketing Mix Modeling and Planning in-house or want to work with a partner who will manage the process for you, our solution provides flexibility, transparency and focuses on continuous improvement and insight creation.
How to build your in-house Marketing Mix Modeling capabilities
“Having worked with the QED suite for around 18 months now I can categorically say that we like it a lot. It helps us in the best way we can expect, to get projects out the door as quickly as possible, whilst maintaining the high standards we as analysts set ourselves (most of us at least…).”
Head of Advanced Analytics at AKA UK
The first integrated data platform designed for Marketing Mix Modeling
We have created the world’s first dedicated MMM platform that hosts all the data you require to build MMMs successfully. It integrates your data with your modeling and optimization tools and provides a one-stop-shop for reporting and visualization of results.
Test and build models quickly and efficiently, and refresh them as new data becomes available
Use the AI powered modeling engine to run models at scale
Use models to optimize budgets and achieve sales goals
Deploy models to stakeholders through intuitive and interactive dashboards