Marketing mix modeling and planning: build better media mix models

AI Driven Marketing Mix Modeling

Launched in 2006, our Marketing Mix Modeling software was the first in the industry to harness machine-learning techniques to speed up the model-building process, resulting in huge time savings compared with traditional approaches.

Built by practitioners, we offer practical tools to speed up the steps that slow things down so you can focus more of your attention on the interpretation and actionability of the results.

Outsourced

Our experienced team can run the process for you from end-to-end; handling the data and delivering you actionable recommendations.

We provide: Private cloud, Data management and harmonization, Modeling and Dashboard services.

You provide: Internal Point of Contact, Management of data vendors.

Hybrid

Whether it’s helping to build out an in-house capability, relieving resource bottlenecks or providing an external sounding board, we provide the software and support model for a successful collaboration.

In-House

If you are looking to create an internal solution, you can use our tools to quickly build a marketing measurement process.

We provide: Technologies, Extensive training, Technical support.

You provide: Data management, Analytical Personnel.

Scalable and repeatable Marketing Mix Modeling

Create consistent outputs across brands

A sound approach to MMM

Any team can learn, and we provide a top-tier support team to train users and build internal capability.

Transparency and ease of use

No black boxes and users can build models without touching the keyboard!

strataQED

Create advanced marketing mix models that analyze past performance and help you understand what’s working and what’s not from your marketing investments.

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portfolioQED

Optimise marketing budgets across tactics, brands and markets by combining existing marketing effectiveness insights with your internal forecasts.

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optimiseQED

Accurately determine the amount of marketing spend required to achieve targets and boost marketing return-on-investment (MROI).

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Do you offer a free trial?

At ScanmarQED, we're confident that you'll love what we have to offer. That's why we're excited to invite you to take advantage of our no-obligation two-week trial period.

During this trial period, you'll have the opportunity to see for yourself how strataQED can transform your marketing strategy. Our dedicated team is here to assist you every step of the way.

What kind of support is available?

When you choose us, you're not just getting access to our cutting-edge platform, but you're also gaining a comprehensive support ecosystem.

We offer unlimited tech support, ensuring that expert assistance is always within reach. What's more, our exclusive E-Learning Portal provides a wealth of resources for users of all skill levels, while our Knowledge Base covers a vast range of topics.

With ScanmarQED, you're not just getting a product; you're joining a supportive community dedicated to empowering your journey with strataQED.

How does our technology compare with some of the new open-source solutions?

One of the most frequent questions we get asked today is how our technology compares with some of the new open-source MMM solutions offered by Facebook and Google.

The right choice will, of course, vary company-by-company depending on the strategy and the composition of the team, but we recently started working with a global consumer electronics company that switched from Facebook’s Robyn to strataQED after an extended test of both solutions (alongside Google’s lightweight MMM) based on the same datasets. The decisive factor for them, once they were satisfied with testing the three offerings, was that strataQED could produce equivalent model output (with easy set-up and faster runtime) whilst offering out-of-the-box forecasting and optimization capabilities that are not straightforward to replicate using the alternatives.

We are interested in utilizing MMM but don't currently have a team.

While we are passionate about helping companies establish their internal Marketing Mix Modeling (MMM) capability, we recognize that this may not be immediately feasible for all organizations. That's why, in addition to our commitment to building in-house expertise, we also provide the option of an outsourced MMM solution. Our outsourced solution is designed to bridge the gap, offering an accessible and effective way for businesses to benefit from the insights and optimizations that MMM provides. Whether you're just starting your MMM journey or need additional support, our outsourced solution ensures that you can make data-driven decisions without delay, helping you reach your marketing goals with confidence."

What are the standard outputs of your MMM software?

Our solution provides invaluable insights for businesses aiming to optimize their marketing strategies. These outputs typically include attribution, ROI analysis, and performance forecasts. Attribution reveals the contribution of each marketing channel, allowing for more informed budget allocation. ROI analysis helps measure the effectiveness of marketing investments, ensuring resources are allocated efficiently. Performance forecasts assist in strategic planning by projecting the outcomes of different marketing scenarios. With these standard outputs, businesses gain a deeper understanding of their marketing efforts, enabling data-driven decisions and the refinement of strategies to maximize return on investment and achieve their marketing objectives.

Request a demo today to see the outputs in more detail!

Marketing Mix Modeling