ScanmarQED’s Marketing Mix software suite removes the black box surrounding traditional mix modeling programs and contains an advanced data repository tool that allows users to import and manage multiple data files simultaneously. Machine learning technology allows each user to build high-quality models that explain all drivers influencing business performance. Models can be exported to standard business spreadsheets, used to forecast and optimize media plans, or imported into a flexible reporting application.

Build Models

Build Models

Software that allows any analyst to confidently build and interpret marketing mix models

Strategic Planning

Strategic Planning

Set annual budgets across your entire portfolio of products, brands, sales, channels or markets.

Forecast

Forecast

Use your mix models to forecast and optimize tactical media plans

Client Benefits

  • Improve marketing accountability with internal or external clients
  • Gain the full perspective that only comes from in-house analysis
  • Take control of the data, the findings, and the planning
  • Brand teams use to save money vs. external consulting
  • Media Agencies use to create a new profit center
  • Deliver results on your schedule, eliminate the backlogs of outsourcing

Discover more

What's So Special About It.

Modeling is made easier : Easy to understand statistics with the Red-Yellow-Green Lights, Visualization Of Results, Guided Modelling.

Modeling is faster : Genetic Algorithm to generate hundreds of valid models in seconds.

Transparent process : You can see how the models were generated instead of a consultancy company that just gives you the final result.

Build your In-house capacity step by step: ScanmarQED provides training and consultancy to help companies in MMM and eventually build their in-house capacity.




What our Clients say about us