Marketing Mix Modeling & Planning
Build better models, gain deeper insights and make smarter business decisions
A better approach to marketing mix modeling and planning.
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Faster projects
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Media profitability
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Transparency
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Fully Managed solution
ScanmarQED maintains and services your platform with a seasoned team of experts.
We provide: Private cloud, Data management and harmonization, Modeling as a Service, Dashboard services.
You provide: Internal Point of Contact, Management of data vendors
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Hybrid solution
Specialized tools enable collaboration between your team and our experts. In-source the steps that work for you and let us do the rest.
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Internal capability
Use our tools to quickly build a best-in-class marketing measurement process.
We provide: Technologies, Extensive training, Technical support
You provide: Data management, Analytical Personnel
“Having worked with the QED suite for around 18 months now I can categorically say that we like it a lot. It helps us in the best way we can expect, to get projects out the door as quickly as possible, whilst maintaining the high standards we as analysts set ourselves (most of us at least…).”
Chris Love
Head of Advanced Analytics at AKA UK
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Actionable insights
Understand the impact of your marketing activities
Quantify the impact of your sales and marketing activities and establish the influence that competitor actions and macro factors have on performance.
Ace your budget
Identify the right marketing plan for your business objectives. Maximize sales across a specific period or deliver against a profitability target.
Actionable insights for budget planning and optimization
Get actionable insights to make smarter decisions in terms of budget planning optimization. Identify levers to pull and investments to cut.
Whitepaper: How to build an in-house Marketing Mix Modeling capability
Marketing Mix Modeling (MMM) is firmly established as the most reliable, applicable, and insightful way for brands to quantify the key drivers of growth. Without objective measurement, allocation and optimization of the marketing budget would be messy guesswork. Nowadays the question lies not in whether you should do it, but rather how can you do it.
Optimize your marketing mix modeling and planning
