Whether you are looking to run Marketing Mix Modeling and Planning in-house or want to work with a partner who will manage the process for you, our solution provides flexibility, transparency and focuses on continuous improvement and insight creation.
Our experienced team can run the process for you from end-to-end; handling the data and delivering you actionable recommendations.
We provide: Private cloud, Data management and harmonization, Modeling and Dashboard services
You provide: Internal Point of Contact, Management of data vendors
Whether it’s helping to build out an in-house capability, relieving resource bottlenecks or providing an external sounding board, we provide the software and support model for a successful collaboration.
If you are looking to create an internal solution you can use our tools to quickly build a marketing measurement process.
We provide: Technologies, Extensive training, Technical support
You provide: Data management, Analytical Personnel
Quantify the impact of your sales and marketing activities and establish the influence that competitor actions and macro factors have on performance.strataQED
Identify the right marketing plan for your business objectives. Maximize sales across a specific period or deliver against a profitability target.
Get actionable insights to make smarter decisions in terms of budget planning optimization. Identify levers to pull and investments to cut.portfolioQED
Our Marketing Mix Modeling software was the first in the industry to harness machine-learning techniques to speed up the model-building process, resulting in huge time savings compared with traditional approaches.
Built by practitioners, we offer practical tools to speed up the steps that slow things down so you can focus more of your attention on the interpretation and actionability of the results.
Transparency is at the heart of the proposition. We don’t believe in black boxes – all the assumptions are laid out and configurable so you can have total confidence in the output.
Director of Analytics & Research
Marketing Mix Modeling (MMM) is firmly established as the most reliable, applicable, and insightful way for brands to quantify the key drivers of growth. Without objective measurement, allocation and optimization of the marketing budget would be messy guesswork. Nowadays the question lies not in whether you should do it, but rather how can you do it.