Marketing Mix Modeling & Planning

A better approach to marketing mix modeling and planning

Build better models, gain deeper insights and make smarter business decisions.

Understand the impact of your marketing activities

Marketing mix modeling allows you to understand and quantify the impact of your sales and marketing activities. It can also help you establish the influence that competitor actions and macro factors have on performance.

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Ace your budget

Identify the right marketing plan to deliver your business objectives, whether your objectives are to maximize sales across a specific period or to deliver against a profitability target.

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Actionable insights for budget planning optimization

Our marketing mix modeling and planning optimization tools provide you with the best marketing models and actionable insights to make smarter decisions in terms of budget planning optimization. Quickly and objectively identify which levers to pull and which investments to cut.

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A scalable approach to Marketing Mix Modeling and Planning

Our unique approach to marketing mix modeling solves the challenges of traditional MMM - namely data handling, complexity of calculation and reporting, and disjoined workflows.

ScanmarQED’s solution solves all of these problems so that you can scale MMM to accommodate all of your needs, whether just a single brand in a market or globally across multiple business units.

In-house or Managed Service – a flexible solution

Whether you are looking to run Marketing Mix Modeling and Planning in-house or want to work with a partner who will manage the process for you, our solution provides flexibility, transparency and focuses on continuous improvement and insight creation.

CASE STUDY

How to build your in-house Marketing Mix Modeling capabilities

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over 5%
Revenue growth
20%
Increase in media profitability
100%
Transparency

CASE STUDY

How to build your in-house Marketing Mix Modeling capabilities

Download whitepaper

“Having worked with the QED suite for around 18 months now I can categorically say that we like it a lot. It helps us in the best way we can expect, to get projects out the door as quickly as possible, whilst maintaining the high standards we as analysts set ourselves (most of us at least…).”

Chris Love

Head of Advanced Analytics at AKA UK

The first integrated data platform designed for Marketing Mix Modeling

We have created the world’s first dedicated MMM platform that hosts all the data you require to build MMMs successfully. It integrates your data with your modeling and optimization tools and provides a one-stop-shop for reporting and visualization of results.

Test and build models quickly and efficiently, and refresh them as new data becomes available
Use the AI powered modeling engine to run models at scale
Use models to optimize budgets and achieve sales goals
Deploy models to stakeholders through intuitive and interactive dashboards
Create your own performance benchmark database

A leading global player in Marketing Accountability software

We are located worldwide

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Marketing.Illuminated.

The only holistic Marketing Accountability software that enables any brand owner to be enlightened by the impact of their decisions — on both past and future business outcomes.

Marketing Mix Modeling & Planning

A better approach to marketing mix modeling and planning

Understand the impact of your marketing activities

Ace your budget

Actionable insights for budget planning optimization

A scalable approach to Marketing Mix Modeling and Planning

In-house or Managed Service – a flexible solution

CASE STUDY

How to build your in-house Marketing Mix Modeling capabilities

CASE STUDY

How to build your in-house Marketing Mix Modeling capabilities

“Having worked with the QED suite for around 18 months now I can categorically say that we like it a lot. It helps us in the best way we can expect, to get projects out the door as quickly as possible, whilst maintaining the high standards we as analysts set ourselves (most of us at least…).”

Chris Love

The first integrated data platform designed for Marketing Mix Modeling

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We are located worldwide

Marketing.Illuminated.

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