Marketing Mix Modeling
A modern approach to marketing effectiveness built into an intelligent software-based platform to help any analyst build their own models.
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strataQED
What are the key decisions to take before you start the annual strategic planning process?
strataQEDExplore MMM Solutions
ScanmarQED’s Marketing Mix software suite removes the black box surrounding traditional mix modeling programs and contains an advanced data repository tool that allows users to import and manage multiple data files simultaneously. Machine learning technology allows each user to build high-quality models that explain all drivers influencing business performance. Models can be exported to standard business spreadsheets, used to forecast and optimize media plans, or imported into a flexible reporting application.
Build Models
Software that allows any analyst to confidently build and interpret marketing mix models
Strategic Planning
Set annual budgets across your entire portfolio of products, brands, sales, channels or markets.
Forecast
Use your mix models to forecast and optimize tactical media plans
Client Benefits
- Improve marketing accountability with internal or external clients
- Gain the full perspective that only comes from in-house analysis
- Take control of the data, the findings, and the planning
- Brand teams use to save money vs. external consulting
- Media Agencies use to create a new profit center
- Deliver results on your schedule, eliminate the backlogs of outsourcing
What's So Special About It.
Modeling is made easier : Easy to understand statistics with the Red-Yellow-Green Lights, Visualization Of Results, Guided Modelling.
Modeling is faster : Genetic Algorithm to generate hundreds of valid models in seconds.
Transparent process : You can see how the models were generated instead of a consultancy company that just gives you the final result.
Build your In-house capacity step by step: ScanmarQED provides training and consultancy to help companies in MMM and eventually build their in-house capacity.
Marketing. Illuminated.
Take control of your marketing data streams.
Contact UsWhat our Clients say about us
Insights2go and the toolbox that goes with it, does enable JDE NL to fully utilize the continuous data available for Sales and (Trade)Marketing. The guided analysis and tailor made dashboards let us focus on analysis and insights instead of data and information. The end benefit is that our commercial teams have more focus on the business and can pursue additional opportunities. We enjoyed working with the ScanmarQED team. It was both a pleasure and professional. And the flexibility ScanmarQED offered ‘ to get the job done’ was exemplary.
Bert Borggreve JDE
Having worked with the QED suite for around 18 months now I can categorically say that the most recent release is the best. I know that lots of people use the software for different types of analysis but fundamentally it’s a piece of MMM software and the most recent updates seem to have recognised that. It might seem small to a developer but things like negatives in red and an undo button really do make all the difference in a world where we are being increasingly pressed to get projects out the door as quickly as possible, whilst maintaining the high standards we as analysts set ourselves (most of us at least…).
We are extremely impressed with the breadth of functionality and ease of use available in MarketingTracker 5, in comparison with competing products we have evaluated. MT5 gives an opportunity to offer a suite of good-looking dashboard solutions built on a common foundation.
We believe that MarketingTracker5 represents the most compelling solution we have evaluated to date.
I love the copy and paste function to export tables and charts in Excel, but I think the best feature is the direct view on response curves, brand painting and contribution.