Marketing Mix Modeling & Planning
Quickly build robust & reliable models to make smarter business decisions
A better approach to your marketing mix strategy
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Faster projects
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Media profitability
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Transparency
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Do it for you
Fully managed solution
Our experienced team can run the process for you from end-to-end; handling the data and delivering you actionable recommendations.
We provide: Private cloud, Data management and harmonization, Modeling and Dashboard services
You provide: Internal Point of Contact, Management of data vendors
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Do it together
Hybrid solution
Whether it’s helping to build out an in-house capability, relieving resource bottlenecks or providing an external sounding board, we provide the software and support model for a successful collaboration.
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Do it yourself
Internal capability
If you are looking to create an internal solution you can use our tools to quickly build a marketing measurement process.
We provide: Technologies, Extensive training, Technical support
You provide: Data management, Analytical Personnel
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Understand the impact of your marketing activities
Quantify the impact of your sales and marketing activities and establish the influence that competitor actions and macro factors have on performance.
strataQED
Ace your budget
Identify the right marketing plan for your business objectives. Maximize sales across a specific period or deliver against a profitability target.
Actionable insights for budget planning and optimization
Get actionable insights to make smarter decisions in terms of budget planning optimization. Identify levers to pull and investments to cut.
portfolioQED
“If we had to do the same work without the QED tools, we would need at least 10 people, instead of 4.”
“Marketing mix modeling can be very expensive and time-consuming. With the ScanmarQED software and its unique AI engine, our clients can build accurate marketing mix models at a fraction of the cost - and the results are highly reliable. This is an ideal solution for companies looking to streamline their MMM analyses across their portfolio and markets”
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“ScanmarQED offers a user-friendly, easy-to-navigate platform with a clean, intuitive interface. The platform is backed by a responsive team which provides prompt support when required, and an industry-leading e-learning programme, resulting in competent and confident users. All in all, a great choice for any organisation looking to create an MMM capability”
Rajesh Verma
Director of Analytics & Research
“The big advantage of the QED apps is the speed to getting to working on the model and working out what’s going on rather than bogging down in set up. This allows us to focus more on making effective decisions and making an impact on client’s businesses.”
Whitepaper: How to build an in-house Marketing Mix Modeling capability
Marketing Mix Modeling (MMM) is firmly established as the most reliable, applicable, and insightful way for brands to quantify the key drivers of growth. Without objective measurement, allocation and optimization of the marketing budget would be messy guesswork. Nowadays the question lies not in whether you should do it, but rather how can you do it.
Optimize your marketing mix modeling and planning and make better business decisions
