Marketing Mix Modeling
A modern approach to marketing effectiveness built into an intelligent software-based platform to help any analyst build their own models.
Learn More
strataQED
What are the key decisions to take before you start the annual strategic planning process?
strataQEDExplore MMM Solutions
ScanmarQED’s Marketing Mix software suite removes the black box surrounding traditional mix modeling programs and contains an advanced data repository tool that allows users to import and manage multiple data files simultaneously. Machine learning technology allows each user to build high-quality models that explain all drivers influencing business performance. Models can be exported to standard business spreadsheets, used to forecast and optimize media plans, or imported into a flexible reporting application.
Build Models
Software that allows any analyst to confidently build and interpret marketing mix models
Strategic Planning
Set annual budgets across your entire portfolio of products, brands, sales, channels or markets.
Forecast
Use your mix models to forecast and optimize tactical media plans
Client Benefits
- Improve marketing accountability with internal or external clients
- Gain the full perspective that only comes from in-house analysis
- Take control of the data, the findings, and the planning
- Brand teams use to save money vs. external consulting
- Media Agencies use to create a new profit center
- Deliver results on your schedule, eliminate the backlogs of outsourcing
What's So Special About It.
Modeling is made easier : Easy to understand statistics with the Red-Yellow-Green Lights, Visualization Of Results, Guided Modelling.
Modeling is faster : Genetic Algorithm to generate hundreds of valid models in seconds.
Transparent process : You can see how the models were generated instead of a consultancy company that just gives you the final result.
Build your In-house capacity step by step: ScanmarQED provides training and consultancy to help companies in MMM and eventually build their in-house capacity.
Marketing. Illuminated.
Take control of your marketing data streams.
Contact UsWhat our Clients say about us
We are extremely impressed with the breadth of functionality and ease of use available in MarketingTracker 5, in comparison with competing products we have evaluated. MT5 gives an opportunity to offer a suite of good-looking dashboard solutions built on a common foundation.
Director Global Market Research Agency
We believe that MT5 represents the most compelling solution we have evaluated to date.
We believe that MarketingTracker5 represents the most compelling solution we have evaluated to date.
I love the copy and paste function to export tables and charts in Excel, but I think the best feature is the direct view on response curves, brand painting and contribution.
Nice and easy-to-use interface with bring-to-life graphics and quick model retrieval.