• Products

    OUR PRODUCTS

    Marketing analytics that drives decisions
    From marketing mix modeling to brand intelligence — ScanmarQED's product suite gives enterprise brands and media agencies a complete, connected view of marketing performance.

    MARKETING EFFECTIVENESS
    MARKETING MIX MODELING
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    AI-guided MMM with genetic model search and full transparency

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    Multi-engine modeling — build, run, and validate across frameworks

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    Scenario planning and budget allocation connected to MMM outputs

    MULTI-TOUCH ATTRIBUTION
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    Data-driven marketing attribution across digital touchpoints

    UNIFIED MARKETING MEASUREMENT
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    Unified view combining MMM, MTA, and incrementality in one framework

    MARKET & CONSUMER INSIGHTS
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    Connected data platform for market and consumer insights with predictive modeling

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    Continuous market and brand performance tracking with automated storyboards

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    Promotional effectiveness analytics for commercial and trade marketing teams

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    Automated insights delivery aligned to management reporting cycles

  • Solutions

    ScanmarQED provides practical analytical solutions for marketing and sales professionals. 

    Marketing Effectiveness Measurement
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    Measure the true impact of every marketing investment, across channels, geographies, and time.
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    Attribute performance across touchpoints. See the full journey from exposure to conversion.

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    MMM, MTA, and experiments unified in one framework.

    Market & Consumer Insights
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    Connect marketing activity to commercial outcomes and revenue growth.

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    Integrate your marketing, sales, and media data sources in one place.

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    Track brand health, consumer perception, and advertising impact over time.

    Use Cases
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    MMM for consumer brands and the agencies that plan their media.

  • Company

    We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.

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    About ScanmarQED, our mission, vision, and values

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    Accelerate your business growth with ScanmarQED’s Partner Program.

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    Join our team

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    We're here for you

  • Insights

    News, trends, events, and more

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    News, trends, events and more

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    Explore a variety of analytics webinars with tips & tricks, best practices, and new ideas!

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    Let's talk marketing analytics

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    Get started on your learning journey - elearning

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    Explore the future of marketing measurement

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    Explore our ever-expanding ecosystem of free white papers!

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    Explore real-life case studies that reveal the strategies behind success

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    Find the answers you need fast

MarketingTracker

Fast and transparent insights into your marketing activities. Used and endorsed by teams around the world.


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All your marketing data at your fingertips in a fully automated insights platform

MarketingTracker is specifically developed to make decision making better, faster and easier. MarketingTracker enables you to easily understand what’s happening in your markets and your brands, and what’s driving this. Insights can easily be shared through storyboards and presentations are automatically produced in line with management reporting cycles. MarketingTracker provides you with many robust data analysis options and allows you to visualize your data in any way you want. Gain greater collaborative insights and analytical power all in one platform. 

Perform advanced marketing analytics
Visualize and share your insights
Save time with automated updates
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Specification & Features

Data connectors: The data connectors in the software ensure that your data is enriched and harmonized automatically. Errors in the data are flagged and reported.

Collaborate with users within the company:  Add notes to your data and create storyboards before sharing your insights within the company to ensure everyone understands what decisions should be made.

FastTrack for agencies: MarketingTracker FastTrack is a DIY configuration of the software designed for Market Research and Media agencies. The complete process of data ingestion, data validation, enriching data, creation of templated dashboards and the online sharing of these with the end clients of agencies is made fast and easy. This enables the agencies to deliver valuable insights with high quality output, great visualization and very fast delivery timelines.

Don’t let data overwhelm you.

Gain comprehensible and actionable marketing insights without the hassle.