Multi-touch Attribution

The customer journey consists of multiple touch points. Customers tend to come into contact with your business across multiple marketing channels before converting.

Data-driven marketing attribution models enable you to understand how these different channels work together. It shows you the contribution of every touchpoint along the way.

Introducing a groundbreaking approach using Synthetic Touchpoints that accurately directs over 90% of impressions towards successful customer journeys, effectively solving the persistent challenge of Walled Gardens and bringing the true ROI of display formats to life.

Compare different data-driven attribution models and get simple and actionable insights from your marketing data.

Assess marketing channel effectiveness and attributed ROI using our data-driven attribution models. Finally, understand the ROI of your marketing campaigns and assign your budget and time to those channels that bring you the best results.

All performance metrics are available in just two clicks. Zoom in on a specific part of the conversion path or look at it as a whole.

Instantly get insights on the whole marketing funnel. Navigate between any two metrics and get a quick overview of your entire marketing efforts, from investment all the way to your marketing profit.

Identify oversaturated or undersaturated channels and get recommendations for budget reallocation based on your goals.

The model learns from the client’s historical investments and revenues and then proposes an optimized online channel mix and budget split. You can configure it for maximizing profit, revenue, reaching a target ROI or focusing on select channels.