Today’s customer journey doesn’t consist of a single touchpoint. Customers are interacting with multiple channels and marketing touchpoints before converting.
Data-driven marketing attribution enables you to understand how these different channels work together, showing you the contribution of every touchpoint along the way.
Compare different data-driven marketing attribution models and get simple and actionable insights.
Assess marketing channel effectiveness and attributed ROI using our data-driven attribution models.
Understand the ROI of your marketing campaigns and assign your budget to those channels which bring you the best results.Learn more
Performance metrics are available in just two clicks. Zoom in on a specific part of the conversion path or view it in its entirety.
Zoom out and get instant insights on your whole marketing funnel or zoom in and navigate between two specific metrics, from investment all the way to your marketing profit.Learn more
Identify oversaturated or undersaturated channels and get recommendations for budget reallocation based on your goals.
The model learns from the client’s historical investments and revenues and then proposes an optimized online channel mix and budget split. You can configure it for maximizing profit, revenue, reaching a target ROI or focusing on select channels.Learn more