Growing your brands requires accurate planning. PlanCaster assists you by combining ex-factory, market research and other external data to create demand forecasts. Trade promotion and marketing planning processes are embedded. Different (budget) scenarios can be created and compared. And after execution, PlanCaster delivers the tools to evaluate and optimize.
PlanCaster allows for the integration of different PlanCaster modules for a full overview of your planning and forecasting activities. PlanCaster’s easy-to-use interface enables all users to access the information.
The demand planning process is automated. Only exceptions need to be solved manually. Plans are more accurate and take less time to complete.
Automatically predict profit and turnover based on volume forecasts, pricing, discounts and cost rates.
Marketing Planner is a PlanCaster S&OP module used to support and optimize the registering of marketing events and campaigns to get an overview of the complete marketing plan and to incorporate marketing effects in the demand plans.
Trade Promo Planner is a PlanCaster S&OP module used to support and optimize the Trade Promotion Planning process by offering guidance and insight into the process steps. Trade promotion effects are immediately visible in the demand plans.
Budgeter is a PlanCaster S&OP module to create P&L models that are able to generate a financial outlook based on the demand plan. By using the scenario manager, different financial P&L cashflows can be compared and analyzed.
The Scenario Manager is used to create, copy and compare sales and demand plans. Scenarios can be used to create budget scenarios or for comparison of the latest estimates.
The only holistic Marketing Accountability software that enables any brand owner to be enlightened by the impact of their decisions — on both past and future business outcomes.
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