Redefining Predictive Marketing

Streamlining your Sales & Marketing Data with PulseQED 

PulseQED is designed to simplify and enhance your current data systems. It effortlessly cleans, harmonizes, and organizes all your important, but scattered, data sets quickly and automatically. Whether your data comes from internal sources like sales and finance systems, or external ones like retailers, ad platforms (through our plug and play digital connectors), media agencies and research vendors (such as Nielsen, NIQ, Circana, GfK, etc.), PulseQED creates a unified view, providing a single source of truth to boost collaboration and maximize impact. 

With PulseQED, you can ensure accurate and consistent data reporting through robust data governance standards. Our secure, flexible, and scalable cloud architecture integrates seamlessly with your existing cloud environment. It connects easily with any BI tool and uses a wide range of business logic and analytical methods, including your own, to turn data into actionable and predictive insights. 

PulseQED platform modules 

In the complex world of marketing, accurately measuring and optimizing your strategies can be a daunting challenge. Our advanced tools for Marketing Mix Modeling (MMM), Digital Atrribution (MTA), forecasting and planning provide the clarity you need. With our platform, you can overcome these challenges, ensuring precise and high-frequent measurement, insightful analysis, and strategic optimization to maximize your ROI.  

Looking for the best strategies on pricing, promo and assortment across your brands and regions?  

Brands all around the world are looking for ways to increase revenue. Unlocking insights from your data is crucial for this; however, data from different sources can often lead to reduced usability and potentially misleading insights. Inconsistent reporting forces companies to spend valuable resources. PulseQED provides you with a head start. PulseQED loads, integrates and harmonizes all your relevant sales and marketing data across brands and regions into one unified view including external data from retailers and research vendors like NIQ, Circana and GfK.  

By leveraging a wide variety of business logic & analytical methodologies including your own, PulseQED  transforms this unified data view in actionable insights and better decisions on assortment/price segmentation changes, NPD, package sizes, increasing prices, promotion depth and others.  

In today's rapidly changing market, brands face significant challenges in tracking and understanding their performance. With data scattered across various sources, it becomes difficult to get a clear, comprehensive view of brand health, advertisement effectiveness, and customer touchpoints. Static dashboards and unrelated reports often fail to provide actionable insights, leaving brands struggling to make informed decisions. 

PulseQED addresses these challenges head-on by bringing all your consumer and brand health tracking data into one place and acting as your guided platform to get the best insights on brand performance, brand health, advertisement effectiveness, and customer touchpoints. PulseQED stores the most granular data, helping you move away from static dashboards filled with unrelated reports. 

Analytical architecture optimized
for sales & marketing data 

PulseQED integrates into larger IT infrastructures, maintaining the security of your data within your company controlled and secured cloud environment. Seamlessly connects to any generic BI tool and deployed through your internal data lake – leveraging your own business logic & analytical methodologies. 

Multiple layers of scalable tech stack secured within your own IT and full connectivity.