Marketing Analytics

Predictive Analytics

Analytics is a general term for the processes that use existing data to answer ever more complex questions. Predictive analytics is simply the application of analytics to predict or improve what will happen in the future. Our analytical tools help our clients understand the subtle relationships between business drivers and business success; with these relationships at hand, our predictive tools identify valuable opportunity for growth, which in turn translates into improved marketing and promotional plans that drive higher revenue and profit. ScanmarQED’s suite of analytical tools is rooted in advanced mathematics but built around real world business needs.

Our Tools

  • Address all marketing activities holistically, avoiding the pitfalls of disparate success criteria
  • Recognize that optimizing execution is a related but different task than optimizing annual budgets across a complex business
  • Are flexible enough to address entire businesses, covering the complete P&L

Implementing predictive analytics often presents challenges, especially when solutions are rigid and one-size-fits-all. We overcome this by delivering our tools over the full spectrum of fully managed services to pure product applications. This provides you with the flexibility to call on us for expertise, to build your own internal capability or to design your own blended approach.

If this sounds interesting to you, please contact us for an informal chat or simply drop by one of our offices. We’ll be more than happy to discuss a broad scope of integrated analytics solutions to help meet the needs of your organisation.