Pioneering MMM data software
Our Marketing Mix Modeling software was the first in the industry to harness machine-learning techniques to speed up the model-building process, resulting in huge time savings compared with traditional approaches.
Built by practitioners, we offer practical tools to speed up the steps that slow things down so you can focus more of your attention on the interpretation and actionability of the results.
Transparency is at the heart of the proposition. We don’t believe in black boxes – all the assumptions are laid out and configurable so you can have total confidence in the output.