• Products

    OUR PRODUCTS

    Marketing analytics that drives decisions
    From marketing mix modeling to brand intelligence — ScanmarQED's product suite gives enterprise brands and media agencies a complete, connected view of marketing performance.

    MARKETING EFFECTIVENESS
    MARKETING MIX MODELING
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    AI-guided MMM with genetic model search and full transparency

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    Multi-engine modeling — build, run, and validate across frameworks

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    Scenario planning and budget allocation connected to MMM outputs

    MULTI-TOUCH ATTRIBUTION
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    Data-driven marketing attribution across digital touchpoints

    UNIFIED MARKETING MEASUREMENT
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    Unified view combining MMM, MTA, and incrementality in one framework

    MARKET & CONSUMER INSIGHTS
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    Connected data platform for market and consumer insights with predictive modeling

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    Continuous market and brand performance tracking with automated storyboards

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    Promotional effectiveness analytics for commercial and trade marketing teams

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    Automated insights delivery aligned to management reporting cycles

  • Solutions

    ScanmarQED provides practical analytical solutions for marketing and sales professionals. 

    Marketing Effectiveness Measurement
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    Measure the true impact of every marketing investment, across channels, geographies, and time.
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    Attribute performance across touchpoints. See the full journey from exposure to conversion.

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    MMM, MTA, and experiments unified in one framework.

    Market & Consumer Insights
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    Connect marketing activity to commercial outcomes and revenue growth.

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    Integrate your marketing, sales, and media data sources in one place.

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    Track brand health, consumer perception, and advertising impact over time.

  • Company

    We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.

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    About ScanmarQED, our mission, vision, and values

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    Accelerate your business growth with ScanmarQED’s Partner Program.

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    Join our team

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    We're here for you

  • Insights

    News, trends, events, and more

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    News, trends, events and more

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    Explore a variety of analytics webinars with tips & tricks, best practices, and new ideas!

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    Let's talk marketing analytics

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    Get started on your learning journey - elearning

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    Explore the future of marketing measurement

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    Explore our ever-expanding ecosystem of free white papers!

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    Explore real-life case studies that reveal the strategies behind success

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    Find the answers you need fast

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PROVEN SOLUTIONS FOR MARKETING & SALES INTELLIGENCE

Connected data. Better decisions.

 
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ScanmarQED provides proven solutions that turn complex marketing and sales data into clear, actionable insights. From performance measurement to predictive planning, our platforms and consulting services help brands and agencies see what’s working, forecast what’s next, and optimize for impact—without the complexity.

Our flagship platform — PulseQED

PulseQED is built to tackle today’s toughest marketing challenges. It brings together your sales, media, and marketing data in one harmonized view, with predictive insights and scenario planning that help you plan smarter, act faster, and prove impact—without the usual analytics runaround.

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Secured by world-class standards

Your insights and decisions are backed by globally recognized frameworks for quality and security. From GDPR to ISO 27001, global standards protect your data as you grow.

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A flexible operating model that fits your team

Outsource

 

We host, maintain, and manage your platform, delivering harmonized data and ready-to-use dashboards while you focus on strategy.

Hybrid

 

Split the workload with us—keep full transparency and control while benefiting from our tools and expertise.

In-House

 

Equip your team with our tech, training, and support to build your own high-performance analytics capability.

Trusted by

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"strataQED is simply brilliant. It makes modelling and analysis so much easier and faster than other solutions I’ve tried. It’s worth its weight in gold the amount of time and resource I’ve saved. It’s easy to get started with, but the features are never ending. Anytime I think, “Do you know it would be handy if it could do this….” I dig a little deeper and find it can already do what I want it to do.​ Customer support is second to none, if I ever have any questions about the software, there’s someone on the phone to me on the same day to support and answer any questions I have. 10/10 would recommend."

"We needed a partner that could not only understand how the business makes investment decisions but also challenge us in finding better ways to make our planning processes work and the inputs and collaboration that might be needed for that. With Nick’s expertise and the support from ScanmarQED, we were able to do just that."

"ScanmarQED offers a user-friendly, easy-to-navigate platform with a clean, intuitive interface. The platform is backed by a responsive team which provides prompt support when required, and an industry-leading e-learning programme, resulting in competent and confident users. All in all, a great choice for any organisation looking to create an MMM capability"

"If we had to do the same work without the QED tools, we would need at least 10 people, instead of 4."

"The big advantage of the QED apps is the speed to getting to working on the model and working out what’s going on rather than bogging down in set up. This allows us to focus more on making effective decisions and making an impact on client’s businesses."

"The guided analysis and tailor made dashboards let us focus on analysis and insights instead of data and information. The end benefit is that our commercial teams have more focus on the business and can pursue additional opportunities."

On 20th January, ScanmarQED announced the acquisition of MMM Labs to power PulseQED with next-generation Marketing Mix Modeling (MMM) capabilities.


MMM Labs will be integrated into PulseQED, ScanmarQED’s flagship analytics platform, giving customers instant access to advanced open-source modeling engines through a streamlined enterprise interface.

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Blogs & use cases

2.

Your leadership team isn't arguing about ...

The data exists. The problem is that three functions are looking at three versions of it, and no one can agree which one is right before the meeting ends. You've been in that ...

Tessa Holzenbosch

Your leadership team isn't arguing about strategy. They're arguing about numbers.
7 May, 2026
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3.

The Cost of Methodological Lock-In

Most MMM practitioners don’t think of methodological lock-in as a risk — they think of it as a decision they already made. That distinction matters more than it might seem. The ...

Gabriel Mohanna

The Cost of Methodological Lock-In
30 April, 2026
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Backed by the world's
leading voice in
marketing measurement

 

STRATEGIC ADVISOR

Prof. dr. Koen Pauwels serves as Strategic Advisor to ScanmarQED. Named the Best Marketing Academic on the Planet by Marketing Week, he is Distinguished Professor of Marketing at Northeastern University and co-founder of MMM Labs, which joined the ScanmarQED Group in 2026. His research on marketing effectiveness, mix modeling and data-driven decision-making is cited by practitioners and academics globally.

MMM Labs Webinar (31)

Prof. dr. Koen Pauwels

Distinguished Professor of Marketing Northeastern University
Strategic Advisor, ScanmarQED, Co-founder, MMM Labs

ScanmarQED - proven solutions for marketing & sales intelligence