• Products

    OUR PRODUCTS

    Marketing analytics that drives decisions
    From marketing mix modeling to brand intelligence — ScanmarQED's product suite gives enterprise brands and media agencies a complete, connected view of marketing performance.

    MARKETING EFFECTIVENESS
    MARKETING MIX MODELING
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    AI-guided MMM with genetic model search and full transparency

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    Multi-engine modeling — build, run, and validate across frameworks

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    Scenario planning and budget allocation connected to MMM outputs

    MULTI-TOUCH ATTRIBUTION
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    Data-driven marketing attribution across digital touchpoints

    UNIFIED MARKETING MEASUREMENT
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    Unified view combining MMM, MTA, and incrementality in one framework

    MARKET & CONSUMER INSIGHTS
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    Connected data platform for market and consumer insights with predictive modeling

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    Continuous market and brand performance tracking with automated storyboards

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    Promotional effectiveness analytics for commercial and trade marketing teams

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    Automated insights delivery aligned to management reporting cycles

  • Solutions

    ScanmarQED provides practical analytical solutions for marketing and sales professionals. 

    Marketing Effectiveness Measurement
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    Measure the true impact of every marketing investment, across channels, geographies, and time.
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    Attribute performance across touchpoints. See the full journey from exposure to conversion.

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    MMM, MTA, and experiments unified in one framework.

    Market & Consumer Insights
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    Connect marketing activity to commercial outcomes and revenue growth.

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    Integrate your marketing, sales, and media data sources in one place.

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    Track brand health, consumer perception, and advertising impact over time.

    Use Cases
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    MMM for consumer brands and the agencies that plan their media.

  • Company

    We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.

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    About ScanmarQED, our mission, vision, and values

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    Accelerate your business growth with ScanmarQED’s Partner Program.

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    Join our team

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    We're here for you

  • Insights

    News, trends, events, and more

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    News, trends, events and more

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    Explore a variety of analytics webinars with tips & tricks, best practices, and new ideas!

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    Let's talk marketing analytics

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    Get started on your learning journey - elearning

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    Explore the future of marketing measurement

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    Explore our ever-expanding ecosystem of free white papers!

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    Explore real-life case studies that reveal the strategies behind success

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    Find the answers you need fast

Multi-touch Attribution

We are a leader in data-driven marketing attribution. Gain a deeper understanding of what drives your business and make more informed decisions. Our AI attribution models and Budget Optimizer make it easy for you to make sense of your digital marketing data, assess each channel’s effectiveness, and allocate your marketing budget efficiently.

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Untitled design - 2025-04-17T165705.201 Untitled design - 2025-04-17T165742.827 Untitled design - 2025-04-17T165816.471 Untitled design - 2025-04-17T161204.543 Untitled design - 2025-04-17T165759.134 Untitled design - 2025-04-17T161126.991 Untitled design - 2025-04-17T165821.294

Don't take our word for it - see it in 2 minutes

Clickable demo is available on desktop

 

 

Data-Driven Attribution

Today’s customer journey doesn’t consist of a single touchpoint. Customers interact with multiple channels and marketing touchpoints before converting.

Data-driven marketing attribution enables you to understand how these different channels work together, showing you the contribution of every touchpoint along the way.

Holistic Methodology

Impressions Measurement

Cross-device Tracking

AI-Driven Attribution

See it in action!

Increase profits with comprehensive insights across all funnel stages.

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