Promo2Go is a powerful tool that calculates and visualizes promotional effectiveness for the Packaged Goods industry. It provides clear insight in forward buying, retailer margins, promotional ROI, market share and sales uplift. Promo2Go achieves these insights by combining internal sales data, baseline and promotional planning data and external scanning data and presents the results in easy-to-read visualizations on site or on the go.

How does it work?

Scanning, sales and planning data is automatically integrated and enriched with new algorithms. The analyses are presented in a set of easy to digest dashboards, with the ability to export data to Microsoft Excel or Microsoft PowerPoint. You can compare individual promotions, analyse the longer-term trends and effects, analyze retailer margins and publish the dashboards to other users.

Inputs required

  • Ex-factory sales data – (from an internal SAP system)
  • Scanning data (from a data vendor such as Nielsen or IRI)
  • Promotional plan data (from the PlanCaster TPM module)

Typical dashboards/insights

  • Promotional P&Ls
  • Promotional KPIs like uplift, forward buying, ROI
  • Long term trends and effects
  • Compare promotions and KPIs

Who is it for?

Promo2Go would be of most benefit to Sales and Account Management, Trade Marketing, Marketing, Sales Planning and Financial Controlling professionals in Packaged Goods companies.

Client benefits

Promo2Go provides a logical analysis path and process for analysing promotional effectiveness.

It enables your business to invest the sales and marketing budgets into the most effective campaigns and promotions.

Does this sound like a tool you could work with? Contact us today and we’ll be happy to discuss options with you.