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Webinars
Recent Webinar
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Marketing Mix Modeling
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What Goes Wrong in MMM Projects and How to Get It Right
Discover how to avoid common pitfalls -so you can build more effective models, deliver clearer insights, and earn greater trust from internal stakeholders.
The Importance of Response Curves
Join our industry experts, Ted Lorenzen, David Lenz and Roz Bowman, to learn more about how to use response curves to better understand the cause and effect relationship between your marketing activities and business performance.
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MMM, MTA, or both?
We are here to guide you through the intricate realms of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), or the powerful synergy of BOTH combined! Whether you're a seasoned marketer or just dipping your toes into the analytics pool, this session promises invaluable insights and actionable strategies to supercharge your campaigns.
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A Marketing Mix Modeling Capability Journey with Take 5 Oil Change: Internal, External or both?
Discover the remarkable journey of a brand as they successfully establish an internal capability, all while preserving the invaluable expertise of their subject matter specialists.
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Your data, a raw bitcoin to mine yourself
Explore Marketing Mix Modeling (MMM) with Charles Xavier, Founder of Metrics 720. Learn to analyze media impact and optimize marketing investments for profitability. Unlock the power of data for strategic marketing decisions.
Lessons in setting up an internal approach to Marketing Effectiveness
Nick shares his experiences from Samsung and O2 that led to a practical framework for setting up an in-house marketing effectiveness approach.
Trends in Marketing Measurement: New ways (and reasons) to build internal capabilities
By bringing marketing measurement in-house organizations can gain complete control over their data, reduce costs, and gain valuable insights into their results.
Marketing Mix Modeling (MMM) Beginner’s Course - Part 1
The course will introduce you to the concept of Marketing Effectiveness and how it can be achieved through Marketing Mix Modelling (MMM).
Marketing Mix Modeling (MMM) Beginner’s Course - Part 2
The second and final part of the course on Marketing Effectiveness and how it can be achieved through Marketing Mix Modelling (MMM).
Explore the Power of Nested Modeling
A nested model helps you represent the relationships (or network) between your advertising and the multiple connected KPIs that are influenced by it.
Nested Marketing Mix Modeling for Financial Services
Discover how Nested Modeling quantifies effectiveness across multiple KPIs such as brand health, customer retention, price sensitivity, and app usage, revealing greater marketing value.
Building and Using Marketing Mix Models ​in the COVID-19 Economy​
In response to the unexpected changes caused by COVID-19, businesses seek to accurately quantify its impact. Modeling, under certain conditions, can be an effective solution for this.
Portfolio reallocation for the post-Coronavirus re-planning
The Coronavirus Crisis has wrecked the plans that all brands had for 2020 and 2021. The assumption that marketing will work in the “new normal” as it did in the past needs to be tested and reviewed.
