• Products

    OUR PRODUCTS

    Marketing analytics that drives decisions
    From marketing mix modeling to brand intelligence — ScanmarQED's product suite gives enterprise brands and media agencies a complete, connected view of marketing performance.

    MARKETING EFFECTIVENESS
    MARKETING MIX MODELING
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    strataQED

    AI-guided MMM with genetic model search and full transparency

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    MMM Labs

    Multi-engine modeling — build, run, and validate across frameworks

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    Pulse Planner

    Scenario planning and budget allocation connected to MMM outputs

    MULTI-TOUCH ATTRIBUTION
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    Roivenue

    Data-driven marketing attribution across digital touchpoints

    UNIFIED MARKETING MEASUREMENT
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    Roivenue

    Unified view combining MMM, MTA, and incrementality in one framework

    MARKET & CONSUMER INSIGHTS
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    PulseQED

    Connected data platform for market and consumer insights with predictive modeling

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    MarketingTracker

    Continuous market and brand performance tracking with automated storyboards

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    Promo2Go

    Promotional effectiveness analytics for commercial and trade marketing teams

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    Insights2Go

    Automated insights delivery aligned to management reporting cycles

  • Solutions

    ScanmarQED provides practical analytical solutions for marketing and sales professionals. 

    Marketing Effectiveness Measurement
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    Marketing Mix Modeling (MMM)
    Measure the true impact of every marketing investment, across channels, geographies, and time.
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    Multi-touch Attribution (MTA)

    Attribute performance across touchpoints. See the full journey from exposure to conversion.

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    Unified Marketing Measurement (UMM)

    MMM, MTA, and experiments unified in one framework.

    Market & Consumer Insights
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    Revenue Optimization

    Connect marketing activity to commercial outcomes and revenue growth.

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    Data connectors

    Integrate your marketing, sales, and media data sources in one place.

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    Brand and Consumer Insights

    Track brand health, consumer perception, and advertising impact over time.

    Use Cases
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    MMM for Brands and Agencies

    MMM for consumer brands and the agencies that plan their media.

  • Company

    We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.

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    About us

    About ScanmarQED, our mission, vision, and values

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    Partners

    Accelerate your business growth with ScanmarQED’s Partner Program.

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    Careers

    Join our team

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    Contact us

    We're here for you

  • Insights

    News, trends, events, and more

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    Blog

    News, trends, events and more

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    Webinars

    Explore a variety of analytics webinars with tips & tricks, best practices, and new ideas!

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    Podcasts

    Let's talk marketing analytics

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    Elearning

    Get started on your learning journey - elearning

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    Industry reports

    Explore the future of marketing measurement

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    White papers

    Explore our ever-expanding ecosystem of free white papers!

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    Case studies

    Explore real-life case studies that reveal the strategies behind success

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    Knowledge Base

    Find the answers you need fast

Request a Demo
Request a Demo

optimiseQED

 

 

Quickly forecast the impact of your marketing and media plans and identify potential improvements that will optimize their performance. 

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Forecast and optimize your media and marketing plans quickly and efficiently

optimiseQED allows you to forecast the impact of your marketing and media plans and to optimize your media spend for an individual line of business. The software allows you to quickly test the impact of different plans, giving you a forecast of projected performance for each. optimiseQED creates plans that take into account of the real-world constraints that impact your business.

Create and test new plans and ideas

Optimize budgets for maximum ROI

Determine the right budget size
Advanced Security & Data Governance 
Scalable & High-Performance Architecture 

Specification & Features

Find the right budget for your objective: optimiseQED will allow you to quickly identify the overall budget that is needed to achieve your target. You can quickly test the impact of plans on multiple KPIs to get a 360’ view on performance.

Easy to share: Share results and optimize plans with other users within your company.

Import directly from strataQED: Dake the results from models created in strataQED and instantly start to use these models for forecasting purposes.

 

Our Products

Ready to bridge the gap between marketing and finance? 

ScanmarQED
Dare to do more with your data
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SOLUTIONS

Marketing Effectiveness Measurement
Revenue Optimization
Brand & Consumer Insights
Data Connectors

RESOURCES

Blog
Case Studies
Webinars
White papers 
E-learning
Knowledge Base

COMPANY

About Us
Executive Leadership Team
Become a partner
Careers
Contact us

Terms and Conditions 

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