priceQED allows you to estimate the price and promotional sensitivity of all items within a category. Uncovering and understanding this sensitivity will guide you in making smarter business decisions. Simulate the promotional plan before you execute and reduce risks.
Estimate the price and promotional sensitivity of all items within a category of goods as well as overall price sensitivity.
Determine the best promotional and listing plans for the category - either from the retailer's or the manufacturer's perspective.
Create future promotional and pricing plans and forecast the outcome. Scenarios can be compared to one another to see the impact of different promotional and pricing plans.
Quickly and efficiently creates reliable and robust models for all category items and predicts sales based on price, promo and competitive factors.
View the details of the model including statistics, elasticities and model equations.
Understand how the promotion of one item in the category can impact others – work out where the winners and losers are likely to be.
Our delisting report suggests which SKUs in the range can most profitably be delisted to free up space for innovation or to maximize margins.
The only holistic Marketing Accountability software that enables any brand owner to be enlightened by the impact of their decisions — on both past and future business outcomes.
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