Uncover price sensitivity and build a better promotional plan

Determine the best promotional plan with priceQED. Find out how by requesting a demo or downloading our brochure.

A data-driven approach for understanding the effects of pricing on promotional profitability

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priceQED allows you to estimate the price and promotional sensitivity of all items within a category. Uncovering and understanding this sensitivity will guide you in making smarter business decisions. Simulate the promotional plan before you execute and reduce risks. 

Estimate price and promotional sensitivity

Estimate the price and promotional sensitivity of all items within a category of goods as well as overall price sensitivity.

Determine the best promotional and listing plan

Determine the best promotional and listing plans for the category - either from the retailer or manufacturer's perspective.

Create and compare promotional and pricing plans

Create future promotional and pricing plans and forecast the outcome. Scenarios can be compared to one another to see the impact of different promotional and pricing plans.

Specifications and Features

Automatic model building:

Quickly and efficiently creates reliable and robust models for all category items and predicts sales based on price, promo and competitive factors.

All information in one place:

View the details of the model including statistics, elasticities and model equations.

Understand cannibalization effects:

Understand how the promotion of one item in the category can impact others – work out where the winners and losers are likely to be.

Identify which SKUs are most at risk:

Our delisting report suggests which SKUs in the range can most profitably be delisted to free up space for innovation or to maximize margins.

Related Products

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Request a Demo

Get a 30 min demo of our marketing analytics & planning software. We will give you a short intro to the available tools. Get a clear view of the insights that drive your brand & revenue growth.

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Estimate the price elasticities and promotional sensitivity of all items within a category.


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Calculate and visualize promotional effectiveness. Compare promotions, look at promotional KPIs like forward buying, retailer margins, promotional ROI, market share and sales uplift.

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Forecasted impact of promotional plans
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