portfolioQED
Determine the optimal allocation of your resources and improve existing marketing plans.

Effectively move funds and improve your planning process
portfolioQED allows you to optimize marketing budgets across tactics, brands and markets by combining existing marketing effectiveness insights with your internal forecasts. The budget allocation can be for just a few months or part of a multi-year planning process.
.png?width=480&height=552&name=accordion%20template%20(15).png)
-1.png?width=480&height=552&name=accordion%20template%20(16)-1.png)
-1.png?width=480&height=552&name=accordion%20template%20(14)-1.png)
Adjust and optimize
Our budget planning software allows users to adjust and optimize scenarios against a number of criteria and include a number of constraints to maximize the realism of their scenarios.
.png?width=480&height=552&name=accordion%20template%20(15).png)
Quick and simple
The process behind portolioQED is quick and grounded in accepted facts that are readily available for most brands.
-1.png?width=480&height=552&name=accordion%20template%20(16)-1.png)
Use established relationships between your marketing activities and sales numbers to determine how much to spend on Marketing.
-1.png?width=480&height=552&name=accordion%20template%20(14)-1.png)
.png?width=480&height=552&name=accordion%20template%20(3).png)
.png?width=480&height=552&name=accordion%20template%20(4).png)
- Full data ownership within your own secure environment—no external dependencies.
- AI-powered validation ensures high-quality, reliable data.
- Automated error detection flags issues instantly for quick resolution.
.png?width=480&height=552&name=accordion%20template%20(3).png)
- Cloud-native platform ensures speed, reliability, and agility.
- Seamlessly integrates new data sources, markets, and categories.
- Future-proof technology with continuous AI-driven innovation.
.png?width=480&height=552&name=accordion%20template%20(4).png)
Specification & Features
Breakdown of returns: Show returns as revenue, profit, or a mixture of the two.
Multi-brand and category resource allocation: Discover the best way to allocate media spend for key markets across key categories — for different brands.
Customized analysis: portfolioQED uses an advanced Genetic Algorithm capable of handling a large business portfolio with a complex set of constraints, all customized to each user’s business situation.. 
Our Products
strataQED
Create advanced marketing mix models that analyze past performance and help you understand what’s working and what’s not from your marketing investments.
Learn more
priceQED
Estimate the price and promotional sensitivity of all items within a category.
Learn more
optimiseQED
Accurately determine the amount of marketing spend required to achieve targets and boost marketing return-on-investment (MROI)..
Learn more
Drastically improve your marketing performance

