portfolioQED allows you to optimize marketing budgets across tactics, brands and markets by combining existing marketing effectiveness insights with your internal forecasts. The budget allocation can be for just a few months or part of a multi-year planning process.
Our budget planning software allows users to adjust and optimize scenarios against a number of criteria and include a number of constraints to maximize the realism of their scenarios.
The process behind portolioQED is quick and grounded in accepted facts that are readily available for most brands.
Use established relationships between your marketing activities and sales numbers to determine how much to spend on Marketing.
Show returns as revenue, profit, or a mixture of the two.
Discover the best way to allocate media spend for key markets across key categories — for different brands.
portfolioQED uses an advanced Genetic Algorithm capable of handling a large business portfolio with a complex set of constraints, all customized to each user’s business situation.
The only holistic Marketing Accountability software that enables any brand owner to be enlightened by the impact of their decisions — on both past and future business outcomes.
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