• Products

    OUR PRODUCTS

    Marketing analytics that drives decisions
    From marketing mix modeling to brand intelligence — ScanmarQED's product suite gives enterprise brands and media agencies a complete, connected view of marketing performance.

    MARKETING EFFECTIVENESS
    MARKETING MIX MODELING
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    AI-guided MMM with genetic model search and full transparency

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    Multi-engine modeling — build, run, and validate across frameworks

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    Scenario planning and budget allocation connected to MMM outputs

    MULTI-TOUCH ATTRIBUTION
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    Data-driven marketing attribution across digital touchpoints

    UNIFIED MARKETING MEASUREMENT
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    Unified view combining MMM, MTA, and incrementality in one framework

    MARKET & CONSUMER INSIGHTS
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    Connected data platform for market and consumer insights with predictive modeling

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    Continuous market and brand performance tracking with automated storyboards

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    Promotional effectiveness analytics for commercial and trade marketing teams

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    Automated insights delivery aligned to management reporting cycles

  • Solutions

    ScanmarQED provides practical analytical solutions for marketing and sales professionals. 

    Marketing Effectiveness Measurement
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    Measure the true impact of every marketing investment, across channels, geographies, and time.
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    Attribute performance across touchpoints. See the full journey from exposure to conversion.

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    MMM, MTA, and experiments unified in one framework.

    Market & Consumer Insights
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    Connect marketing activity to commercial outcomes and revenue growth.

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    Integrate your marketing, sales, and media data sources in one place.

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    Track brand health, consumer perception, and advertising impact over time.

    Use Cases
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    MMM for consumer brands and the agencies that plan their media.

  • Company

    We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.

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    About ScanmarQED, our mission, vision, and values

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    Accelerate your business growth with ScanmarQED’s Partner Program.

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    Join our team

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    We're here for you

  • Insights

    News, trends, events, and more

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    News, trends, events and more

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    Explore a variety of analytics webinars with tips & tricks, best practices, and new ideas!

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    Let's talk marketing analytics

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    Get started on your learning journey - elearning

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    Explore the future of marketing measurement

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    Explore our ever-expanding ecosystem of free white papers!

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    Explore real-life case studies that reveal the strategies behind success

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    Find the answers you need fast

All posts

Our Update MarketingTracker 5.18 is live now!

 

Import your API Data

With our Web API support function, you can now import any web API data (in OData, JSONStat, and custom JSON formats) to MarketingTracker and incorporate it into your dashboards. Pull data from multiple sites, incorporate it into your dashboard, and access it all in one central location. For example, if your business is dependent on weather, now you can connect with weather stats. You can also connect with WHO data to better react to the current Coronavirus situation.

API Data

Even Better Collaboration

Having fast and clear communication is important when trying to get the job done. That’s why with the automatic refresh function, we reduced the delay in notes to make them live. Experience real-time communication on the Notes dashboards and in the Notes panel no matter where you are.

MarketingTracker

Visualization of Data: Logarithmic scaling

We’ve added logarithmic scaling to improve visualization of exponential data that show percentage of multiplication factors from one point to another. It can help to see how skewed your data is when a few data points spike compared to the rest of the data.

Looking to display lots of data within one chart? You can now adjust the default maximum number of points for a chart. Interested in seeing daily data over the last two years? Now you can.


Normal Scaling of DataLogarithmic Scaling of Data

 

 

Manage your User Analytics

If you manage a large number of users in MarketingTracker you’ll be happy to know that we have upgraded the user/user group export and import function.

You now have an overview of how users and user groups are connected directly and indirectly in one CSV file. Newly available export fields will be recognized at the time of import and can be exported and managed through Excel.  

Ever wonder how MarketingTracker collaborative functions are used in your organization or by your clients? Now, with our usage logging function, marketing activities are logged in the software allowing you to easily track and analyze your analytical information.

Want to know more?

If you are currently a user of MarketingTracker you can find full release notes and tutorial videos on the Knowledge Base (click here).

If you are not using our collaborative analytics platform yet, you can find out more about how it can help your business by clicking here.