• Products

    OUR PRODUCTS

    Marketing analytics that drives decisions
    From marketing mix modeling to brand intelligence — ScanmarQED's product suite gives enterprise brands and media agencies a complete, connected view of marketing performance.

    MARKETING EFFECTIVENESS
    MARKETING MIX MODELING
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    AI-guided MMM with genetic model search and full transparency

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    Multi-engine modeling — build, run, and validate across frameworks

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    Scenario planning and budget allocation connected to MMM outputs

    MULTI-TOUCH ATTRIBUTION
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    Data-driven marketing attribution across digital touchpoints

    UNIFIED MARKETING MEASUREMENT
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    Unified view combining MMM, MTA, and incrementality in one framework

    MARKET & CONSUMER INSIGHTS
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    Connected data platform for market and consumer insights with predictive modeling

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    Continuous market and brand performance tracking with automated storyboards

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    Promotional effectiveness analytics for commercial and trade marketing teams

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    Automated insights delivery aligned to management reporting cycles

  • Solutions

    ScanmarQED provides practical analytical solutions for marketing and sales professionals. 

    Marketing Effectiveness Measurement
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    Measure the true impact of every marketing investment, across channels, geographies, and time.
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    Attribute performance across touchpoints. See the full journey from exposure to conversion.

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    MMM, MTA, and experiments unified in one framework.

    Market & Consumer Insights
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    Connect marketing activity to commercial outcomes and revenue growth.

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    Integrate your marketing, sales, and media data sources in one place.

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    Track brand health, consumer perception, and advertising impact over time.

    Use Cases
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    MMM for consumer brands and the agencies that plan their media.

  • Company

    We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.

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    About ScanmarQED, our mission, vision, and values

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    Accelerate your business growth with ScanmarQED’s Partner Program.

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    Join our team

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    We're here for you

  • Insights

    News, trends, events, and more

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    News, trends, events and more

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    Explore a variety of analytics webinars with tips & tricks, best practices, and new ideas!

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    Let's talk marketing analytics

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    Get started on your learning journey - elearning

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    Explore the future of marketing measurement

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    Explore our ever-expanding ecosystem of free white papers!

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    Explore real-life case studies that reveal the strategies behind success

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    Find the answers you need fast

Our Executive Leadership Team

 

ScanmarQED is made up of people that enjoy making other people’s lives better.
We have a passion for growth, business-wise and personally.

 

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Marcel van der Kooi (6)

Based in Houten, Marcel brings a wealth of expertise in driving successful business strategies and delivering valuable solutions for clients.

Marcel is known for his strategic vision, business acumen, and commitment to delivering quality products and services. 

Prior to his current role at ScanmarQED, Marcel held key leadership positions at Nielsen and Pointlogic, where he demonstrated his strong strategic planning skills and deep understanding of the marketing industry. 

Marcel van der Kooi (5)

Based in Houten, Han plays a key role in shaping the company's overall strategy and driving its growth.

Prior to his current role, Han has held various leadership positions, including Partner and Managing Director EMEA & Global Clients at Accenture, Managing Director North EMEA at Media Audits, and Managing Director Europe at PMG.

With his extensive expertise in buy and build strategy, M&A, and strategic transformation, Han has played a pivotal role in the success of these organizations.

Marcel van der Kooi (4)

Based in Houten, Marieke takes the helm of the Global Product division at ScanmarQED.

With an unwavering drive to merge cutting-edge technology with real-world business challenges, Marieke is committed to delivering value and fostering motivated high-performing teams.

Prior to her current position, Marieke held senior positions at Nielsen and Pointlogic, where she spearheaded the development and implementation of impactful data science solutions and products.

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Based in Chicago, Brian leads the ScanmarQED operation in North America.

Having cultivated a solid background in analytics during his tenure at Nielsen and further refining his expertise at leading companies like Kraft and PepsiCo, Brian has emerged as a genuine authority in the realm of data-driven strategic planning.

Marcel van der Kooi (9)

Based in London, Phil leads the UK business at ScanmarQED.

With a strong background in marketing analytics and business strategy, Phil is responsible for delivering a range of software and services including MMM and MTA. Prior to this, Phil held senior roles at Nielsen and Pointlogic, where he specialized in business analytics for the marketing industry.

Marcel van der Kooi (10)

Based in Houten, Tessa leads the ScanmarQED operation in Mainland Europe.

Passionate about innovation, Tessa combines her expertise in relationships and market insights to drive impactful solutions. She has a proven track record of working with industry leaders, providing valuable insights, and helping them navigate the fast-paced digital landscape.

Marcel van der Kooi (11)

Located in Houten, Elvira leads the dynamic Global HR division at ScanmarQED.

With a strong focus on people's satisfaction, Elvira is dedicated to developing and securing a positive company culture through the recruitment and development of staff. 

Before joining ScanmarQED, Elvira held senior roles at  Nielsen and Pointlogic. Elvira's proven ability to effectively lead and inspire teams, coupled with her unwavering dedication to fostering a positive work environment, makes her an invaluable asset to the ScanmarQED leadership team.

Marcel van der Kooi (12)

Raymond is the Group CFO at ScanmarQED. Based in Houten, he excels in applying technology to optimize the finance function.   

Prior to ScanmarQED, Raymond played a pivotal role at Pointlogic, later acquired by Nielsen.  

At Nielsen he oversaw financial controlling, consolidation, and reporting across the Benelux and Nordics region (including the European Headquarters in The Netherlands). Adding Raymond to our leadership team allows us to bring SanmarQED to a higher level in our financial success and strategic growth. 

Marcel van der Kooi (15)

Based in Houten, Raymond is responsible for our Data Engineering division at ScanmarQED.
 
With close to 20 years of experience and a passion for structuring marketing data and turning it into clear and actionable insights. Raymond is guiding our data engineers’ who love finding new ways to make data work better for everyone. 

Raymond works closely with our clients to ensure seamless integration into existing IT infrastructures resulting in analytics that are always operational, providing marketers with real-time insights to fuel their strategies. 

Marcel van der Kooi (16)

With a strong background in mathematics, he joined the team originally as a Client Success Manager with a vision to help implement data-driven decisions across marketing teams.

Currently, he leads our Roivenue team and helps to shape MTA product of the future.