Blog

Making MMM Safe in an AI-Driven World: A Buyer's Checklist for the AI era

What "Agentic MMM" Means and What It Doesn't

Agentic MMM is a marketing mix modeling system that...

Agentic MMM: Run Marketing Mix Modeling From Claude

MMM Labs Is Now Available Directly in Claude MMM Labs,...

How Is AI Changing Marketing Mix Modeling? What's Real Today vs. Roadmap

AI's role in Marketing Mix Modeling (MMM) is shifting...

Your data made it into the warehouse. That's just the first step.

Getting data into one place is a solved problem for...

Promotional Effectiveness Masterclass | Part 1: Why the Market Shift Changes Everything About How You Should Be Planning Promotions

When did you last fundamentally rethink your...

Your MMM results are only as good as the person who built them

The technical quality of a marketing mix model is only...

Your leadership team isn't arguing about strategy. They're arguing about numbers.

The data exists. The problem is that three functions...

The Cost of Methodological Lock-In

Most MMM practitioners don’t think of methodological...

The Benefits of a Multi-Engine Approach to MMM

What is Multi-Engine MMM?

ScanmarQED acquires MMM Labs to advance next‑generation, multi‑engine MMM

ScanmarQED today announced the acquisition of MMM Labs,...

10 Things Marketers Need to Know About MMM for Better ROI

In today's competitive and complex marketing landscape,...

What Executives Need to Know About MMM (Marketing Mix Modeling)

What Agency Execs Need to Know About MMM (Marketing Mix Modeling)

New in MMM: Capturing Delayed Advertising Effects

In advertising, customers rarely see an ad and...

How to Use MMM Without Historical Data: Alternative Data Sources and Techniques

Data – we all want it, some have A LOT of it… others...

A Taxonomy of Biases in Marketing Mix Model Effect Estimation – Part 5

One of the interesting things about Marketing Mix...

Aligning MTA, MMM & Experiments: A Clearer Path to Marketing Measurement

If you’ve ever worked with MTA, MMM, or Experiments,...

The Profit Curve Playbook: Smarter Spending through MMM - Part 1

Are you spending to the Curve or leaving Profit on the...

What is FMCG Analysis? Use Cases, Benefits & Strategic Impact

FMCG analytics, or FMCG analysis, is the practice of...

A taxonomy of biases in Marketing Mix Model effect estimation – Part 4

For those of you perusing LinkedIn for interview prep...

What is Marketing Mix Modeling (MMM)? A Strategic Guide for Performance Marketers

Marketing Mix Modeling (MMM) is a statistical method...

From Price Wars to Value Creation: How Inflation Is reshaping the Supermarket Sector

2023 and 2024 marked record-breaking years for Dutch...

Making the most of a slope

With the Tour de France and La Vuelta just around the...

Daily vs. Weekly Data in MMM: More Isn’t Always More

Marketing Mix Modeling (MMM) has long been challenged...

A taxonomy of biases in Marketing Mix Model effect estimation – Part 3

“There is a lot of art in Marketing Mix Modeling” say...

News flash: Harm van der Schans Nominated for ‘Data Professional – Agency Side of the Year 2025’!

We’re thrilled to share that our very own Harm van der...

Our thoughts on Google's Modern Measurement Playbook

Google has recently released the latest version of...

A taxonomy of biases in Marketing Mix Model effect estimation – Part 1

One of the ways I can tell who is an experienced...

Marketing Mix Modeling for Atypical Brands: Can It Work for You?

Marketing Mix Modeling (MMM) is a widely used technique...

A taxonomy of biases in Marketing Mix Model effect estimation – Part 2

A key strength of Marketing Mix Models as an approach...

Our response to Google's Meridian launch

Google's announcement of Meridian, its new open-source...

Can you truly automate Marketing Mix Modeling?

Automation and AI are revolutionizing industries at a...

Choosing between Additive and Multiplicative models in Marketing Mix Modeling

In the world of data-driven decision-making, selecting...

In response to "Your MMM is Broken", a viable estimation strategy

A few weeks back, this paper got some attention in the...

Understanding Clicks vs. Impressions: key marketing touchpoints

Crafting a successful marketing strategy goes beyond...

How to use Marketing Mix Models for forecasting and optimization

So, you’ve built a solid Marketing Mix Model (MMM) to...

Navigating the evolving MMM landscape: balancing automation with expertise

The landscape of Marketing Mix Modeling (MMM) is...

Are you getting the most out of your data?

In an era where data shapes marketing strategies,...

How actionable insights increased ROI

Background Our client was an old brand with a new...

An Olympic effort – achieving gold standard marketing effectiveness

As the world eagerly anticipates the Paris Olympics...

Rethinking Multi-touch Attribution in a privacy-first world

For years, digital marketing managers have depended on...

Attributing your brand vs market impact

Aggregated response curves are here!

strataQED just got better with our latest release 2024.2

Understanding why your ROI might change

When updating a model one tends to compare the...

Why comparability matters and choosing the best KPI for Revenue Optimization

Many brands struggle to compare opportunities and...

Our Data Security Upgrade

We are proud to announce that ScanmarQED has attained...

Response Curves: Lost in Paradise

What are response curves and why you should care about...

Crystal clear? The importance of transparency in Marketing Mix Modeling

I remember being told early in my career that marketing...

How to dramatically speed up your Marketing Mix Modeling

I learned Marketing Mix Modeling - what MMM is, how to...

Is MTA dead?

The original promise of Multi-Touch Attribution (MTA)...

How to use pricing analyses to grow your business

So far, we’ve talked about the theoretical background...

Is daily MMM a good substitute for MTA?

The increased focus on consumer privacy in recent years...

Marketing Mix Modeling, Multi-Touch Attribution, or both?

Are you a marketer struggling with budget planning and...

Leave No Trace - unless you're an advertiser

As the New Year progresses at a scary pace, we can...

Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

In this interview, Chief Business Intelligence Officer...

"It's behind you!"

What did the pantomime dame shout to the econometrician...

Minimizing the pain of data collection

Data collection is one of the most important...

Price Elasticities: practical implementation and best-in-class dashboards

What you will need: ePOS Sell-out data is the main...

Making media measurement actionable

Will measurement give you everything you want?

Beyond the Ghosts: Unmasking the realities of AI and MMM

In the current landscape, the buzz surrounding AI is...

Open-source MMM vs strataQED

One of the most frequent questions we get asked today...

Price Elasticities: how to use them to steer pricing decisions

What is price elasticity? Basic demand and supply...

How incremental is your attribution?

Every marketer wants to understand cause and effect –...

Margin under pressure: looking for smart software for support

With volumes under pressure and costs rising, how do...

ScanmarQED has acquired ROIVENUE, a cloud-based marketing attribution platform

ScanmarQED, a leading provider of marketing insights...

Our Newest Update! MarketingTracker 5.22 is now available

Selected Plot line

Optimize your marketing portfolio checklist

One of the challenges that marketers face is how to...

4 elemental questions to ask regarding Marketing Mix Modeling

New choices for Marketing Mix Modeling implementation...

The 2 Truths of MMM

2 Truths and a Lie 1) Marketing Mix Models are just as...

Our Newest Update is Live! MarketingTracker 5.21

Easier synchronization setup Your data speaks volumes,...

Maximize your returns with strataQED's new Nested Forecasting module

Key features allow you to: View the direct and indirect...

Collaborative Insights

Collaboration story time Let me tell you a short story...

What are the benefits of Nested Modeling?

For those of you who aren’t familiar with nested...

Winning Agency Pitches With Real Insights

The New Business Pitch As a wide-eyed twenty-something,...

It takes a village to raise a child: ScanmarQED social project materialized

Social responsibility is one of our pillars at...

MarketingTracker: Actionable Marketing Insights with no hassle

Over the years, we've been working hard to bring you...

Media Halo Effect

What is the Media Halo Effect? When you advertise,...

Our Newest Update is Live! MarketingTracker 5.20

New Features for Business Users New Charts The last few...

Webinar: Your data, a raw bitcoin to mine yourself

In a world where data is omnipresent, knowing how to...

5 reasons to internalize your Marketing Modeling projects

But like any effective tool, MMM needs the right...

Introducing SAYG, our marketing ROI partner

Q: Please give us a little background on your...

Webinar: Trends in marketing measurement: New ways to build internal capabilities

Today, marketers need to be able to leverage a variety...

Beginner’s guide to Marketing Mix Modeling

Marketing Mix Modeling is the analysis of aggregate...

Marketing Mix Modeling: The benefits of building a good model

What are the benefits of a good Marketing Mix Model?...

Webinar: Nested Marketing Mix Modeling for Financial Services

Financial services companies are facing many challenges...

A Research Agency's Journey to Visualization and Analytics Excellence

The Challenge A mid-sized research agency active in the...

Learn how to design dashboards in MarketingTracker

A follow up to the "Introduction to MarketingTracker"...

Nested Modeling Technical Blog

What is Nested Modeling A nested model represents an...

Nested Modeling Is Here!

What is Nested Modeling A nested model represents an...

How Brand Health metrics can improve your Marketing Mix Modeling

Adding Brand Health metrics to your Marketing Mix...

MarketingTracker 5.19 Deep Dive

Charting functionality High-Low Chart We added a new...

MarketingTracker 5.19 is here!

New High-Low Chart There is no surprise when saying...

How to calculate price elasticities?

What is price elasticity? Broadly speaking, an...

Why do I need to integrate data to analyze promotions?

What do you need to know about your promotions? To...

Webinar: Explore the Power of Nested Modeling

The world of marketing is ever-changing. The way...

Product Strategy for Revenue Optimization in the CPG Industry

In today’s blog, we will cover how price segments,...

Pricing Strategy in Revenue Optimization – Part 2

This blog is a two-part series on pricing in Revenue...

Pricing Strategy in Revenue Optimization – Part 1

This blog is a two-part Q&A series on pricing in...

Webinar: Promotions in Revenue Optimization

Promo pressure means that nowadays you can always see...

Webinar: Price Optimization for Revenue Optimization

In a world driven by data, it's critical for you to...

strataQED v2020-2 is here!

Model Definition can now sort, filter, and search First...

The most important output of your Marketing Mix Model: response curves

What are response curves? As an important output of...

Our Update MarketingTracker 5.18 is live now!

Import your API Data With our Web API support function,...

Webinar: Introduction to Revenue Optimization

Revenue Optimization has been gaining popularity in...

How Automation Fuels Revenue Optimization

If you’ve read our “The Current State of Revenue...

Marketing Mix Modeling Integrated Planning

How updating your Marketing Mix Modeling process...

Unfamiliar Data in an Unfamiliar World - Revisited

What was the idea of the original blog post? On 27th...

Building and Using Marketing Mix Models ​in the COVID-19 Economy​

Marketing Mix Modeling (MMM) Beginner's Course

Improve the effectiveness of virtual teams with collaborative analytics

Webinar: Portfolio reallocation for the post Corona replanning

Introducing strataQED 2020.1

We’re delighted to introduce you to a major new release...

Improve your collaboration with MarketingTracker 5.17

In this new version, we’ve added several features to...

Unfamiliar Data in an Unfamiliar World

The available data sources and their challenges As the...

MarketingTracker 5.16 Update is Live!

Marketing Measurement  Solutions - Marketing Mix Modeling

What are the Marketing Measurement and Optimization...

ScanmarQED featured in the Forrester report

Artificial Intelligence, Machine Learning, and Deep Learning

In March, I attended the Machine Learning conference in...

portfolioQED update

To get these updates, simply open your software with...

4 Reasons to Implement Machine Learning in your Marketing Department

When we first started applying Machine Learning...

White Paper: The Benefits of Automation for CPG Companies

Sophisticated analytical solutions for marketing teams...

White Paper: Revenue Optimization in the Food & Beverage Industry

New ways to think about revenue optimization CPG brands...

More collaboration with MarketingTracker 5.15

MarketingTracker 5.15 introduces many new features and...

Will there be a second Summer of Love for the Beer industry?

Those brewers needing to sure up this year’s...

MarketingTracker elearning course

Become a Certified strataQED Modeling Master

StrataQED enables analysts to build models that...

Han Meijer opens MIE'19

ScanmarQED will be hosting two masterclasses at the MIE.

Meet us at the MIE in Utrecht - 6 and 7 February

ScanmarQED will be hosting two masterclasses at the MIE...

Hospital stakeholders aren't Marketers, but they believe in Science (Part 1)

Marketing Mix Modelling (MMM) is an established tool...

Improved Dashboard Navigation with MarketingTracker 5.14

Building on MarketingTracker 5.13, MarketingTracker...

4 Tips for Media Agencies to demonstrate an Effectiveness Capability

In my last blog post (Winning Agency Pitches with Real...

Take control of your trade spend

Planning, sales and marketing are now able to utilize...

ScanmarQED’s Insights2Go launched at JDE

Instead of manually creating dashboards, Jacobs Douwe...

Hackathon by the Dutch development team of ScanmarQED

Surrounded by a lot of small companies ranging from...

ScanmarQED launches a data visualization solution to measure brand performance

Cross-source Analytics and Marketing Mix Modelling on...

Measure your Brand Performance with MarketingTracker 5.12

It’s here! Clever new features to boost productivity,...

New regional Hub opens in Dubai

ScanmarQED Sponsors Development Project in Sri Lanka

Aiding by teaching the basics of modern IT ScanmarQED...

ScanmarQED wins Main Software 50 edition 2017

Among the 150+ companies that participated, ScanmarQED...