MMM Labs - White Papers

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Marketing mix modeling (MMM) is experiencing a resurgence as the deprecation of the cookie leaves marketers looking for measurement options that can help them make better investment decisions.

Discover how disaggregate digital marketing data still holds value and why should not be ignored.

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Marketing Mix Modeling (MMM)

9-Apr-08-2025-08-08-57-2097-AM

Media Measurement: MMM, MTA or Both?

10-Apr-08-2025-08-11-30-1664-AM

Why your Agency should be offering Marketing Mix Modeling

Earned, Owned and Paid Media in Marketing Mix Models

12-Apr-08-2025-08-11-30-1475-AM

Getting ready to optimize
your marketing portfolio

How to build an in-house Marketing Mix Modeling capability

How to set your marketing budget and how to spend it

Marketing Mix Modeling for Hospitals and Healthcare Professionals

Marketing Analytics

16-Apr-08-2025-08-11-30-4059-AM

Understanding the impact of each marketing activity

17-Apr-08-2025-08-11-30-5683-AM

The Digital Attribution Challenge

Google Trends as a Data Source for Marketing Analytics

How to align data suppliers

Use data to make the difference

Underdetermination - The missing link of marketing analytics

Can marketers learn from online gaming platforms?